You’ve built your first landing page, congratulations! Now that you’ve got your page looking just the way you like it, there’s a whole slew of other tips and tricks you can do within Unbounce to prep your page and make your campaign even better!
Follow this pre-launch checklist to ensure that you’ve done everything in your power within Unbounce to make sure your landing page is in tiptop shape for your campaign.
Set up and Connect Your Domain
Did you know that using your own personalized domain can improve your Google indexing and Google Ads ranking?
We’ve got detailed instructions on how to connect your domain to Unbounce right here!
Customize your URL
Now that your domain is all set up and working, make sure you change your URL to customize it with your new personalized domain.
Test Your Lead Integration
What’s the point of having an amazing landing page, if you’re not sure if you’re collecting those sweet leads?
Our lead integrations connect straight to the third party CRM of your choice to streamline the process of leads collection for you.
Install and Test Your Conversion Tracking
Are you interested in tracking your conversions using Google Ads Conversion Tracking, Facebook Pixel, or LinkedIn Pixel? Follow the previous links to set up your tracking, then save and publish your page on the unbouncepages domain to test that it’s working.
Set Up your Favicon & Metadata
Does your company have its own favicon? You can add that favicon to your Unbounce landing page to customize how your landing page tab will appear in your audience’s browsers.
While you’re at it, let’s make sure that your metadata is set up correctly, to give you that boost in SEO.
Add Facebook Open Graph Tags
Let’s get your social media posts set up by customizing with open graph tags!
Double Check Your Mobile View
Make sure you toggle over to your mobile view to double check that everything is in line and in place. Check out our handy tips and tricks guide if you need some help making sure everything is in tip top shape.
How’s Your Branding?
Does your landing page branding match your brand strategy? Do you have easy to read copywriting, great design and a strong Call to Action?
Ensure Your Conversions are being Counted
Set up your conversion goals in Unbounce to make sure they’re being tracked.
Are All Your Link URLs Correct?
Double check all of your link URLs on your page by clicking on them to confirm they’re going to the right destination.
Make All Your Form Fields Required and Add Hidden Fields (if applicable)
View Your Page in Chrome Inspector or Browserstack
Use a tool such as Browserstack to make sure all scripts and styling are set up correctly and your page appears as you mean it to appear on different browsers.
Reset Your Test Data and Set Up Your IP Filter
Reset your test data, and set up your IP filter to block specific IPs such as the ones for your company for testing purposes.
Once you’ve completed everything listed above, your page should be ready for your big campaign launch! Use this digital checklist to keep track of what you’ve completed and what still needs to be done, or else print our visual checklist by clicking on the download button to keep by your workstation:
- Set up and Connect Your Domain
- Customize your URL
- Test Your Lead Integration
- Install and Test Your Conversion Tracking
- Set Up your Favicon & Metadata
- Add Facebook Open Graph Tags
- Double Check Your Mobile View
- How’s Your Branding?
- Ensure Your Conversions are being Counted
- Are All Your Link URLs Correct?
- Make All Your Form Fields Required and Add Hidden Fields (if applicable)
- View Your Page in Chrome Inspector or Browserstack
- Reset Your Test Data and Set Up Your IP Filter