Classic Builder Pre-Launch Checklist


Finished building your landing page in the Classic Builder and ready to publish? How about incorporating some tips and tricks to set yourself up for a more successful campaign. 

This checklist will go through some critical components we recommend incorporating before publishing your landing page built with the Classic Builder:

  1.  Set up and Connect Your Domain & URL

  2. Test Your Lead Integration
  3. Test Your Javascript, CSS, & HMTL Scripts
  4. Install and Test Any Conversion Tracking Scripts
  5. Set Up your Favicon & Metadata
  6. Add Open Graph Tags
  7. Double-Check the Mobile Version of your Landing Page
  8. Double-Check Your Brand Alignment
  9. Set Your Conversion Goals
  10. Test Page Links
  11. Double-check Your Form Fields 
  12. Test your Page on Other Browsers
  13. Reset Your Test Data and Set Up IP Filters
  14. Enable Smart Traffic or Conduct an A/B Test

Set up and Connect Your Domain & Change Your URL

Did you know that using your personalized domain can improve your Google search indexing and ad ranking? 

We’ve got detailed instructions on how to connect your domain to Unbounce in our documentation: Connecting your Custom Domain.  

Once you've set up your domain, update the URL of your landing page with your new personalized domain. 

Testing your Landing Pages

We recommend changing the display URL of your landing page to the default when testing your pages.

This way, you can test your landing page live in the browser, without having to send traffic to your custom domain page just yet. 

Test Your Integration(s)

Send your leads from your landing page to a third-party CRM of your choice, such as MailChimp, Marketo, Salesforce, and more! 

Our integrations connect straight to your third-party CRM, helping streamline the process of lead collection for you. 

Test Your Javascript, CSS, & HMTL Scripts

Have you added some custom JavaScript or CSS to your page? Or, embedded an HTML widget?

Save and publish your page on our test domain - - to test the functionality of any embedded JavaScript, custom HTML code, or review how your CSS appears on the live landing page.

Install and Test Conversion Tracking Scripts

Are you interested in tracking your conversions using Google Ads Conversion Tracking, Facebook Pixel, or the LinkedIn Pixel?

We have a few articles that explain how to set up each conversion tracking method: 

Save and publish your page on the testing domain to test that the conversion tracking works. For Google products, we recommend using the Tag Assistant when testing. 

Set Up your Favicon & Meta Data

Does your company use a custom favicon? You install a favicon in the Classic Builder to customize how your landing page tab will appear in your audience’s browsers. 

When adding a favicon, also double-check that you've added meta data to your landing page; this will improve your page's SEO rankings.

Add Open Graph Tags

Improve how your pages appear on social platforms with Open Graph meta tags.

Adding Open Graph tags will apply an image thumbnail, page title, and detailed description of your landing page any time you share it. 

Double-Check the Mobile Version of Your Landing Page

Editing the mobile version of your landing page does require some tips and tricks. See our documentation to learn more on best practices for editing the mobile version of your page: 

Double-Check Your Brand Alignment 

Does your landing page branding match your brand strategy? Do you have easy-to-read copywriting, great design, and a solid call-to-action (CTA)? 

We’ve got some great articles on how to improve your branding through copywriting and design

If you’re having trouble updating content on your page, or coming into some writer’s block, check out Smart Copy!

Smart Copy is a handy AI-powered copywriting assistant that helps you write, rewrite, and remix content directly in the Classic Builder.

You can sign up free and get started today! See signing up for Smart Copy to learn more.

Set Your Conversion Goals

A conversion is any time a visitor on your landing page completes a desired action, such as submitting a form, clicking a button, watching a video, and so on.

Be sure to set up your conversion goals in the Classic Builder; tracking conversions helps you measure the success of your landing page, and how visitors interact with the content on your page.

Test Page Links

Double-check all of your page links by clicking on each & confirming they redirect to the right page/URL.

This includes text links, button links, or click-to-call-buttons.

Double-check Your Form Fields 

If you've added a form on your landing page, double-check that all your fields are set up correctly based on your needs.

For example, set any important fields, such as name or email address fields as required fields.  

If you want to capture incoming URL parameters, you’ll also want to configure hidden fields. 

Test your Page on Other Browsers

Using a tool such as Browserstack, test how your page appears on different browsers. Or, launch a different browser - different than what you've been testing your page with thus far, such as Mozilla Firefox, Safari, or Google Chrome. 

Or, ask a colleague or teammate to test the landing page on their browser too. 

Reset Your Test Data and Set Up IP Filters

If you've submitted any test leads, be sure to delete them within the Leads table

If needed, set up any IP filters to block specific IPs such as the ones for your company for testing purposes.


At this time, only account Owners can delete lead data. IP filtering is only available to account Owners, or Administrator users.

Enable Smart Traffic or Conduct an A/B Test

After your page starts receiving some traffic, try enabling Smart Traffic, our AI-powered optimization that automatically matches each visitor to the page where they're most likely to convert, helping you reach more conversions over time.  

See the following articles to learn more:  

Or, you can conduct an A/B test.

In A/B testing, you create two variations of the same landing page for a campaign. During the test, you monitor to see which variant (landing page) gains the most conversions; this is a great way to optimize your landing page for your campaign.

Unbounce makes it easy for you to create page variants to assist with your A/B testing needs:


Using our Smart Builder? Click here for our Smart Builder Pre-Launch Checklist!