Understanding the Conversion Rate Chart


 After publishing your page and collecting some traffic, you may want to look into your page analytics, such as total visitors, views, conversions, and conversion rate.

The conversion rate chart in the Page Overview provides a rundown of your page stats over a selected date range, all directly within the Unbounce app:

Conversion rate chart within Page Overview.

Viewing the Conversions Rate Chart

  1. Log in to the Unbounce Platform, and click on a page from the All Pages screen to launch the Page Overview.
  2. Scroll down to the conversion rate chart. 
  3. On the left-hand side, navigate to the Data To Include tab to select a variant to review. You can select all active and inactive variants or choose specific ones:
    Select page variants to add to conversion chart.

Reviewing Page Metrics 

Conversion Rate

Click the drop-down to view a Daily or 7 Day Rolling Average conversion rate:
View conversion rate daily or 7-day average.

Daily: the daily conversion rate (%) for your landing page variant(s).  

7 Day Rolling Average Conversion Rate: the average conversion rate across 7 days. This measure adds up the conversion rate over the course of 7 days, and calculates the average. 

Time Period

You can specify a date range of data to view:
Change date range for conversion graph.
Select the last 7, 30, 60, or 90 days. You can also view conversion rates within a custom date range, up to one year only. 

For example, you can measure stats from January 1st, 2022 -  January 1st, 2023, but not January 1st, 2022 - May 1st, 2023, as this is more than one year.)

Clicking one of the lines in the chart will show you cumulative stats over the selected date range:
Gif demo clicking the different variants to view individual conversion rates.

The conversion rate chart helps you analyze your page performance and conversion rates, giving you valuable insights to improve and enhance your landing pages.

Exporting Page Metrics

Select Export Chart from the Page Overview to export your chart data as:

  • A PNG
  • A CSV

Image showing page overview option to export conversion chart

For both charts, you can export the currently displayed data for the selected:

  • Chart Type: Daily Conversion Rate or 7 Day Rolling Average
  • Date Range: Currently Selected Date Range for the chart
  • Variants: Currently selected variants

Related Articles

Setting Conversion Goals in Smart Builder 

Setting Conversion Goals in the Classic Builder