Setting Conversion Goals in Smart Builder


Conversion goals allow you to keep track of your page’s performance. Through measuring your conversions, you can keep informed of your page's performance and optimize for better results.

With Smart Builder, you can track the success of different actions on your page - such as form submissions, clicks to buttons, or links - as conversion goals.

Setting a Conversion Goal

  1. Log in to Unbounce and launch your landing page in the Smart Builder.
  2. Navigate to the Conversions tab on the left-hand side. A new tab will appear on the left.
  3. Here, you’ll see a list of available conversion goals to track:
A conversion goal is enabled on your landing page by default, on either a form submission or a link.
  1. To track an action (or a different action, such as a form submission, link click, etc.) as a conversion goal, tick the box to the left of the element:

Be sure to Save your page that's it! You've now set a conversion goal for your landing page. 

How Conversion Tracking Works

If a visitor completes an action on your page that you have set as a conversion goal, such as submitting to a lead gen form or clicking a link on a piece of text or button, that will be counted as a conversion within the Page Overview.

Do note that form submission details will record within the Leads table.

How to Track an Action as a Conversion Goal

By default, form submissions and any embedded links within a button or text will appear as a goal to track within the Conversions tab.

Adding a form onto your page will require inserting a new section on your page that includes a form. See our documentation for more info on Section Templates

For more insight into embedding links within buttons or texts (to track them as conversion goals), see Editing Text in the Smart Builder.

More on Conversion Goals

'No URL defined' Warning Message

You may notice a message within the Conversions tab that reads No URL defined:

This means that there’s an element on your page (most likely a button) that does not have a link added to it yet, meaning we’ll need to update the contents of this element to track it as a conversion.

Toggle Conversion Tracking Directly Within Buttons

Toggle the slider button to enable conversion tracking on a link nested within a button:slider-button-highlighting-blue-for-conversion-tracking

This will automatically track the button click action as a conversion. See our documentation to learn more about adding and editing links. 

Multiple Conversion Goals

Though you can tick multiple actions to track as conversion goals, we recommend setting one conversion goal per landing page only. 

External Conversion Tracking

Currently, external conversion tracking is supported only by our Classic Builder. For more on this topic, see setting up external conversion tracking.

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