The Reporting Tab gives you a flexible way to analyze how your landing pages are performing. It provides visibility to the same metrics you’ll find on the Page Overview Tab, but adds more control over how your data is displayed—making it easier to uncover trends, compare variants, and dig into results.
Where applicable it also includes Industry Benchmark and Behavioural Set data and insights to help you understand how your performance compares to other marketers. (See the linked articles at the bottom of this page to learn more.)
Reporting Tab At A Glance
The Reporting Tab provides aggregated performance data for the following measures:
Visitors
Views
Conversions
Conversion Rate
It also visualizes these measures in a Performance Over Time chart allowing you to track trends across whichever date range you choose.
Configuration Options
You can customize the Reporting Tab to focus on the data that matter most to you.
Date Range Selection: Define the period of time you want to analyze. Choose from preset ranges or use the calendar to set a custom range (limited to the last 2 years).
Variant Selection: Choose which page variants should be included in the aggregated statistics and Performance Over Time chart.
Metric Selection: Select which performance measure—visitors, views, conversions, or conversion rate—you want to see in the Performance Over Time chart.
With these options you can analyze how:
A landing page has performed over specific time periods
Individual variants have performed over specific time periods
Performance has changed over time for visitors, visits, conversions and conversion rate
Using Page Reporting Filters
Period Selection
By default Last 30 Days will be selected.
Preset options include:
Today
Last 7 Days
Last 30 Days
Last 90 Days
Use the calendar to select a custom period within the last 2 years.
Selections made in either of these filters will be applied to the data shown under the aggregated Analytics measures for Visitors, Views, Conversions, Conversion Rate and the Performance Over Time chart.
The period you choose will also influence what variants are available in the Variant filter as only variants with data during the selected period will be shown.
Variant Selection
By default ‘All Variants’ will be selected.
Additional options include:
Overall
Any individual variants that had data during the selected date range (including variants that may have subsequently been deleted)
Selecting individual variants will filter your data to only those variants.
De-selecting any selected variants will return the filter to an ‘All Variants’ state
Selecting Overall displays your overall landing page performance data as a separate series in the Performance Over Time chart.
When Overall is selected the aggregated performance measures - visitors, views, conversions and conversion rate - will also reflect your overall page performance (ie. functionally equivalent to having ‘All Variants’ selected).
Using the Performance Over Time Chart
The Performance Over Time chart helps you visualize trends and compare performance across variants or time periods.
By default Conversions Over Time will be selected.
Additional options include:
Conversion Rate Over Time
Visitors Over Time
Views Over Time
As a reminder, the metric, variant(s), and date filters you select will determine the data that appears in this chart.
You also have the option to export this chart data as a CSV.
Industry Benchmarks & Behavior Sets
Below the Page Reporting Section, you may have access to Industry Benchmarks and Behaviour Sets. Review the following articles to learn more.