Analyzing Reports from Smart Traffic


Have you enabled your landing page with Smart Traffic and seen an impressive lift in conversions? Are you curious about your Smart Traffic test, such as your audiences or device types? 

Take your reporting to the next step with Audience Insights!

Powered by Smart Traffic's reporting feature, Behavior Sets, Audience Insights helps you pinpoint significant traffic groups with similar conversion characteristics such as geolocation, device type, operating system, timezone, and more to help you learn more about your audiences. 

Why should you leverage data from Audience Insights?

Audience Insights gives you more granular details about your visitors, helping you make informed decisions the next time you want to create variants.

Analyze which variants in your Smart Trafic test possess the highest conversion lift, and leverage that insight to create or optimize variants. 

Page Requirements

As a reminder, Audience Insights will only appear for accounts with Smart Traffic enabled.

Smart Traffic requires time to learn about your visitors to direct them to variants where they will most likely complete a conversion action such as a button click, form submission, file download, etc. 

That said, if you've recently enabled Smart Traffic on your landing page(s), you may need to wait longer before additional reporting data appears via Behavior Sets. 

What You'll Need:

  1. A page enabled with Smart Traffic with more than one variant (minimum of two), and
  2. The page has received a minimum of 500 visitors.

Accessing Audience Insights Reports

  1. Navigate to the Page Overview of a landing page enabled with Smart Traffic.
  2. If your page qualifies for reports by Behavior Sets, you'll notice an additional tab in the Page Overview titled Reporting:
    Reporting tab from Page Overview
  3. Click the Reporting tab, and allow the data from Behavior Sets to propagate. This may take a few moments:
    Demo of Audience Insights data.
  4. Here, you'll see a list of the total number of visitors, conversions, and the conversion rate, compared to different attributes such as,
    • Device type - mobile or desktop,
    • Location (Geographical region),
    • Operating system (Mac, Windows, iOS, Android, etc.)

Here's an example of a list of top operating systems and the total number of visitors, conversions, and conversion rate for each region:
Top conversion break-down by OS.

Note: Not seeing any data generated? See the FAQ at the bottom of this article to learn more. 

Analyzing Reports by Variants

To access the number of visitors, conversions, and conversion rates per region per variant, scroll down to the Active Variants sections.

On the left-hand side of the table are the variant letter and name, and on the right-hand side, the number of visitors, conversions, and conversion rates: 
Active Variants insights.

Click the blue drop-down arrow conversion stats to view a more precise breakdown of your visitors & attributes:
Breakdown of Active Variants insights.

Note: If you republish your at any point in the Smart Traffic test, the Behavior Sets data will also reset.

Frequently Asked Questions

Does Behavior Sets tell me which variant is performing the best?

With Smart Traffic and Behaviour Sets, there isn't a "best" variant for your audiences. It depends on the unique visitor and their attributes (device type, operating system, browser type, timezone, country, or region).

For example, one variant might convert better in one geographical region, and another would convert better elsewhere. Conversion behavior depends on the unique visitor. 

I don't see any data in the Reporting tab. Why is that? 

If you've recently enabled Smart Traffic on your variants, Behavior Sets will still require some time to learn more about your visitors:

Blank Behavior Set page clicked from Reporting tab.

Or, our system has yet to find any common data sets among your audience to start generating Behavior Sets.

Rest assured, if you've recently enabled Smart Traffic, please allow some time for these reports to propagate.