Why Are My Google Analytics Stats and Unbounce Stats Showing Different Numbers?


"My Google Analytics Stats and Unbounce Stats don't match up! Why are they showing different numbers?" 

Your Google Analytics Stats and your Unbounce Stats may show different numbers for a variety of reasons:

Unbounce & Google Analytics tracks page stats similarly using a client-side system (in other words, a JavaScript program will run upon page load).

So, it's possible that an ad blocker (which some of your page visitors may have installed in their browser) or similar programs might be blocking Google Analytic's client-side tracker.

This can cause Google Analytics stats not to be tracked precisely while leaving Unbounce's intact or, vice-versa.

We don't have any impact or influence on what these ad blockers restrict and how these ad blockers work.

So, you may notice a slight difference in traffic between the stats in Google Analytics & Unbounce.

Other possibilities include:

  • Google has a 24-48 hour data processing latency, meaning stats generally show in Analytics after a day or two.
  • Different bot detection: Unbounce integrates with Project Honeypot, which filters IP addresses flagged as malicious. Google uses its bot detection algorithm and could flag IP addresses that Unbounce otherwise wouldn't. 
  • View/Account filter: You may have inadvertently picked a different view/account filter in Google Analytics that does not represent the total value of your data in the same way your Unbounce statistics are displayed. 

It's entirely normal for different tracking methods to have a slight variation in numbers.

If you're finding that your tracking statistics in Unbounce and Google Analytics vary wildly, get in contact with our Support teams for more assistance.