Now that you’ve got that amazing Unbounce landing page, you’re probably wondering: how can I make sure I drive traffic to my landing pages so I get those sweet conversions I’m craving?
Here’s a quick Traffic 101 with some of the most common ways of drumming up some hits for your landing page:
Search Engine Marketing (Pay Per Click)
Search Engine Marketing, which is often referred to as PPC (Pay Per Click) works by picking select search terms that you feel your customers would use to search for your product. You then bid to search engines for placement whenever that specific term comes up. When your customer clicks on your sponsored ad, you pay the price that you bid for that ‘click’ to the search engine.
The most ubiquitous PPC online advertising is Google Ads.
Do you want to know more? Check out Unbounce’s comprehensive PPC page to understand more about how PPC works:
Social Media Marketing
Social media is massive growing market. As adoption of social media becomes more prevalent, so does your potential to get hits from this huge potential audience. Facebook, LinkedIn and Twitter all have their own forms of PPC Ads. In addition, adding your landing page as a Facebook tab for your business page is a great way to draw attention to your new campaign.
You can also make posts to your social media accounts, that you can customize with information regarding your landing page.
You can get more insight and tips by checking out the social media section of the Unbounce blog.
Creating an effective email campaign that points to your landing page is one of the most effective ways of pushing traffic to your page and getting those conversions. An email tailored to match your landing page with a strong call to action message will draw your customers in and encourage them to seek more information.
We’ve got more great tips about how to make effective email marketing right here.