When you publish a landing page without setting up a custom domain, it will be published as: unbouncepages.com/yourlandingpagename.
We recommend connecting to the unbouncepages.com root domain more so for testing purposes, instead of for live campaigns, driving traffic, or sharing with your page visitors.
Note
If you're concerned with GDPR compliance, connect your Unbounce pages to a custom domain (as unbouncepages.com URLs are not SSL-enabled).
By creating something called a CNAME (Canonical Name) record, you can link your Unbounce landing page to your own custom root domain, which tells your domain to display your landing page at: subdomain.yourwebsite.com/yourlandingpagename.
Using your own domain instead of the default unbouncepages.com domain on your landing pages is a must before launching your campaign, and here are three reasons why:
1. Search Engine Indexing
Search engines will not index (i.e., include) pages hosted on unbouncepages.com, so connecting your domain enables your page to show up on that Google search results page.
2. Google Ads Compatibility
Google Ads requires that your display and destination URLs match, so your ad can be rejected if your pages don't appear on your own domain.
3. Telling your visitors they're in the right place
When your domain matches your brand name or campaign messaging, it creates strong brand alignment and assures visitors (who may not know what Unbounce is) that they're in the right place and they can trust the page they're on.
Pro Tip:
Looking to quickly connect your landing page to a domain that is SSL secure, can be indexed by Google (for your SEO purposes)? Look into linking your landing pages with our custom ubpages.com root domain.
Related Articles
Ready to connect your domain to Unbounce? Here are some articles to help you get started: