What Is the Difference Between Visitors and Views?


When analyzing your page stats in the Page Overview, you may be wondering what the difference is between the Visitors and Views count:

Annotated image of red arrow pointing to views and visitors count.

When you publish your page and start collecting traffic, you'll notice that these numbers will increase but differ entirely.  

This article will explain the differences between Visitors and Views.


The Visitor count identifies the unique number of landing page visits. 

For example, if someone visits your page and refreshes it multiple times, they will still only count as one visitor.

If the same user closes the window/tab and revisits the landing page in the same browser days or weeks later, the visitor count in the Page Overview will not change, since it's still the same user.  


Also referred to as a page view, a View refers to the number of times a user loaded your landing page. 

In other words, clicking the refresh button in your browser will increment the view count, but the visitor count will remain the same. 

Whether or not they're a new or returning visitor, you'll see the View count increment in the Page Overview any time someone visits your page. 

This is often why the views count will appear higher than the visitor count. 

Which is better to measure to track? 

Both metrics are valuable for assessing how engaged your users are and the reach of your landing pages.

Depending on your campaign and landing page goal, you may rely on either views or visitors.