Filtering IP Addresses


Ever wanted to visit your landing page and test it during a live campaign, but don't want your visit or conversion to count? Well, IP Filters do just that.

By adding your home or office’s IP address to the list of filtered IP addresses, Unbounce will not track any visits, views, or conversions from the specified IP addresses.

What is an IP Address?

An Internet Protocol (IP) Address is a numerical label that uniquely identifies each device or computer on a network.


IP Filters will NOT filter leads, it only prevents the specified IP address from affecting page stats. To set up IP filters, you must be an Account Owner or Administrator.

Here's how to set up IP filters:

  1. Log in to Unbounce and navigate to the client you would like to apply the filters to by clicking the drop-down arrow on the top left-hand side of screen. If you don't have any clients, skip to step 2.
  2. Click the Settings button on the left side of the page. A drop-down menu will appear beneath the Settings button.
  3. Select the IP Filters option. A new page will appear.
  4. Click the Add a new IP Filter button. A new dialog box will appear.
  5. add_ip_filter_button.png
  6. In the Add a new IP Filter dialog box, select between the two options.
    • By default Unbounce auto-detects your current IP address and fills it into the form. If you choose the radio button for Another IP address, you'll need to fill out the blank field with the IP address you want to filter.
  7. Choose a name for this filter and add it to the Describe this Filter blank field.
  8. Click the Create button.
  9. Repeat steps 4-7 for each IP address you want to be filtered.
  10. add_ip_filter_dialog_box.png

That's it! You're all set. Go ahead and visit one of your landing pages without fear of your visit adversely affecting your stats.


IP filtering does not currently work for Popups and Sticky Bars.

Are robots and spiders included in the visitor limit for my subscription?

No. We filter visits from known robots and spiders before they're counted in your page's statistics. Browsers, spiders, and robots identify themselves to web servers with what's known as a "user agent" name. We remove any visits where the user agent name contains "bot", "crawl", "index", "seek", "spider", "slurp", or "search", which accounts for all the popular robots, such as Google, Microsoft and Yahoo, and most of the less popular ones as well.

Will Unbounce count conversions even if a visitor hasn't converted via my Unbounce page?

No, we'll only count visitors to your confirmation page that have our tracking cookie.

Can I Use IP Filtering to Block Spam? 

We don't recommend using this method for spam blocking. Check out our FAQ article for more information.


Lead: someone who has shown interest in your business by providing their email or other contact information. Gets counted every time someone submits their information.