Getting Email Notifications for Leads


If you’re like most marketers, you spend a lot of time hitting the refresh key to see how many leads your lead generation landing page is producing. Unbounce lets you automatically receive an email alert whenever you get a new lead.

The Email Notifications integration automatically sends email notifications whenever a page visitor completes a form submission on your landing page.

You can use these setup steps to send lead notification emails from popups or sticky bars too.  See Setting up Integrations With Popups and Sticky Bars to learn more.

This article will explain how to set up the Email Notifications integration.

Setting up Lead Notification Emails

To set up email notifications for your lead gen landing pages,

  1. Navigate to the Page Overview of your landing page.
  2. Select the Integrations tab, then click the Email Notifications button:
    Email notitifications integration in Integrations tab.
  3. A window will appear with configuration steps:
    Pop-up window with two empty fields to add email addresses.
  4. Add your email (or a series of multiple emails) to users who will receive these lead notifications
    • To add multiple email addresses, simply separate them using a comma.
  5. Change the email subject line (for example, to the name of your landing page or campaign).

That’s it! You’ll now receive an email whenever you get a new lead from your lead generation landing pages without having to touch the refresh key.

At this time, Unbounce utilizes SendGrid to facilitate lead notification emails. At no time does SendGrid store the content of these emails.

Example Notification Email

Below is an example of what the email notification of a lead submission will look like:

Lead notification email example.

Customizing New Lead Email Notifications


If you would like to customize your lead email notifications, please reach out to our Support team for access to this feature.

You can customize the content and appearance of lead notification emails.

What you will need

  • An Unbounce landing page with the lead notifications set up, and
  • A little bit of HTML know-how. 

What can you customize?

  • The email footer and add your own branding
  • Who the email appears to be from
  • What fields to display in the email
  • The look and feel of the notification


Email templates are unique for every Client, allowing different settings based on the context of the new lead.

Follow the instructions below to customize your new leads notifications:

  1. Log into your Unbounce account.
  2. Select the Client you wish to change the email settings for.
  3. Click Settings in the lower-left corner of your app.
  4. Select Email Notifications from the list of Settings:
    Email notification template page.
  5. Select Customized email template.
  6. Change the name of the sender to one of your choosing:
    Update email subject line.
  7. Change the HTML email to contain your company’s name, email, phone number, and URL:
    HTML version on lead notification email.
  8. Update the Text email to contain your company’s name, email, phone number, and URL:
    Text version on lead notification email.

Preview how each email notification will appear, by clicking the Preview Text button:
Gif demo of user updating text version of email notification and previewing it.Click Update Settings to save the changes.

Adding Company Branding & Customization

To customize your template even more, such as adding an image logo, or additional information, continue to edit the HTML version of your template. 

For example, to add an image to your email notification, use the HTML image tag:

Gif user adding an image to the HTML email notification.

Sending Confirmation Emails to Your Leads

If you want to inform users who've complete form submissions to know that you've received their submission (e.g., confirmation emails), you would need to set up an integration on your landing page with a third-party tool that contains autoresponder features. 

An example is MailChimp - see our documentation to learn more about the double-opt in feature.