Targeting Your Popup/Sticky Bar

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So you've created your first popup and/or sticky bar and you're ready to customize it with some snazzy targeting and scheduling!

This article will help you out with:



Using UTM Parameters

Unbounce popups/sticky bars allow you to create targeted experiences for your visitors based on different behaviors. Using Urchin Tracking Module (UTM) parameters, you can target specific traffic sources (e.g., Facebook, Google Ads, email), or campaigns.

To configure a popup/sticky bar to display based on UTM parameters, head to the Overview screen for the popup/sticky bar you want to target and scroll down to Location:

Scroll_Down_To_Location.png

  1. Enter the domain you’d like the popup/sticky bar to appear on.
  2. Select “URLs that contain” for pages to include on (e.g., yourproduct.com).
  3. Input your UTM details (e.g., utm_source=facebook).
  4. Republish to activate.

You can currently target multiple UTM parameters with “OR” but not “AND” rules. For example if you had “utm_source=facebook” and “utm_medium=banner”, the popup/sticky bar would appear for anyone who arrived if either or both of those UTM parameters were present in the URL.

Further Reading:

How To Use UTM Parameters In Google Analytics (from Kissmetrics)


Setting the Location Targeting

This feature is available for all Premium and up plans.

Location targeting allows you to show (or not show) your popup/sticky bar to users visiting from a specific city, region, country, and/or continent, based on their IP address. Note that some regions are not supported by our data provider (Google Places API).

Pro-tip:

Targeting by country will get you the most accurate results.

  1. Scroll to the Advanced Targeting section. 
    Scroll_to_Advanced_Targeting_Section.png
  2. Click the "On/Off" switch to enable Location targeting. When this feature is turned off, the popup/sticky bar will be viewable from any location.
    Click_On_Off_to_Enable_Location_Targeting.png
  3. Select one or more city, region, country, and/or continent (there is no limit) to customize your location targeting based on where users are visiting from.Select_City__Region__Country__and_or_Continent.png
  4. When you're finished, click the "Publish" button at the top right of your screen.
    publish_page.png

    Don't worry! Even when published, your popup/sticky bar won’t be live until you Install your Popup/Sticky Bar.


Setting the Cookie Targeting

This feature is available for all Premium and up plans. 

Cookie targeting allows you to show (or not show) your popup/sticky bar to users based on the presence of a specific cookie they may have picked up that has been stored in their browser.

  1. Scroll to the Advanced Targeting section.
    Scroll_to_Advanced_Targeting_Section.png
  2. Click the "On/Off" switch to enable Cookie targeting.
    Click_On_Off_Switch_to_Enable_Cookie_Targeting.png
  3. Use "Show" and/or "Don't Show" drop-down menus to customize your Cookie targeting based on whether a specific cookie has been picked up by the visitor. You can add just one rule to this feature.
    Use_Show_and_or_Don_t_Show_Menus.png
  4. Click the "Publish" button at the top of your screen.publish_page.png

    Don't worry! Even when published, your popup/sticky won’t be live until you Install your Popup/Sticky Bar.


Setting the Referrer Targeting

This feature is available for all Premium and up plans.

Referrer targeting allows you to show (or not show) your popup/sticky bar to users arriving to your website via a direct path from a specific URL.

  1. Scroll to the Advanced Targeting section.
    Scroll_to_Advanced_Targeting_Section.png
  2. Click the "On/Off" switch to enable Referrer targeting.
    Click_On_Off_Switch_to_Enable_Referrer_Targeting.png
  3. Use "Show" and/or "Don't Show" drop-down menus to customize your popup/sticky bar targeting based on the specific URL users are arriving to your website from. You can add an unlimited number of rules in this feature. Any "don't show" rules are applied after "show" rules.
    Customize_Referrer_Targeting.png
  4. Click the "Publish" button at the top of your screen.publish_page.png

    Don't worry! Even when published, your popup/sticky won’t be live until you Install your Popup/Sticky Bar.


Setting the Scheduling

This feature is available for all Premium and up plans.

The Scheduling feature allows you to add a start date (and optionally, an end date) to your popup/sticky bar, so you can 'set it and forget it' whenever you have a seasonal promotion or a limited-time offer going on!

Here's how to enable Scheduling:

  1. Scroll to the Advanced Targeting section. 
    Scroll_to_Advanced_Targeting_Section.png
  2. Click the "On/Off" switch to enable Scheduling.
    Click_On_Off_to_Enable_Scheduling.png
  3. Click the "Start showing" text field (and optionally, the "Stop showing" text field) to enter your start/end date(s)/time(s) for your popup/sticky bar by either typing them or selecting them on the calendar menu.Your start and end times will automatically be set to the time zone that matches your computer's system time.Select_Start_and_End_Dates.gif
  4. Click the "Publish" button at the top of your screen, and you're done!publish_page.png

    Don't worry!Even when published, your popup/sticky won’t be live until you Install your Popup/Sticky Bar.


Next Up: Check out Installing Your Popup/Sticky Bar!


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