So you've created your first popup and/or sticky bar, and you're ready to customize it with some snazzy targeting and scheduling!
This article will explain how to:
- Setup URL targeting for your popup/sticky bar, and
- Customize your popup/sticky bar with Advanced Targetting settings: Location Targeting, Cookie Targeting, Referrer Targeting, and/or Scheduling.
Note:
Please ensure only one embed code is installed per page. Different embed codes from different Unbounce Clients can impact the functionality of your popup or sticky bar loading, even if you've set the target to be on different pages.
Setting URL Targeting
Once you've created your popup/sticky bar, navigate to the Overview page to set up URL targeting. In other words, where you'd like this popup/sticky bar to appear.
- Enter the full domain where you'd like your popup/sticky bar to appear:
Note:
The domain that you enter within the URL Targeting section must match your page's domain exactly. For example, if the popup/sticky bar is set to appear on a page titled www.mywebsite.com, then be sure to paste this in the field exactly, with the www subdomain and all.
- Use the URL Paths properties to customize pages of your domain where you'd like the popup/sticky bar to show, or not to show:
- Republish to save the changes.
To adjust the Trigger & Frequency settings, follow the steps in our documentation: Updating the Trigger & Frequency Settings.
Using UTM Parameters
Unbounce popups/sticky bars allow you to create targeted experiences for your visitors based on different behaviors. Using UTM parameters, you can target specific traffic sources (e.g., Facebook, Google Ads, email) or campaigns.
You can use the URL Paths properties to configure a popup/sticky bar to display based on UTM parameters.
- Enter the domain you’d like the popup/sticky bar to appear on.
- Select a custom targeting rule: either Show or Don't Show on these pages.
- Select URLs that contain from the dropdown menu
- Input your UTM details (e.g., utm_source=facebook).
- Republish to activate.
You can currently target multiple UTM parameters. For example, if you had “utm_source=facebook” and “utm_medium=banner,” the popup/sticky bar would appear for anyone who arrived if either or both of those UTM parameters were present in the URL.
Further Reading:
How To Use UTM Parameters In Google Analytics (from Kissmetrics)
Setting the Location Targeting
This feature is available for all Optimize 2024, Accelerate 2020, and Concierge plans.
Location targeting allows you to show (or not show) your popup/sticky bar to users visiting from a specific city, region, and/or country based on their IP address. Note that some regions are not supported by our data provider (Google Places API).
Pro-tip:
Targeting by country will get you the most accurate results.
- Scroll to the Advanced Targeting section.
- Click the "On/Off" switch to enable Location targeting. When this feature is turned off, the popup/sticky bar will be viewable from any location.
- Select one or more cities, regions, and/or countries (there is no limit) to customize your location targeting based on where users are visiting from.
- When you're finished, click the "Publish" button at the top right of your screen.
Don't worry! Even when published, your popup/sticky bar won’t be live until you Install your Popup/Sticky Bar.
Setting the Cookie Targeting
This feature is available for all Optimize 2024, Accelerate 2020, and Concierge plans.
Cookie targeting allows you to show (or not show) your popup/sticky bar to users based on the presence of a specific cookie they may have picked up that has been stored in their browser.
Note
Server cookies are not available to our popup embed script. The cookie needs to be set as a client cookie.
- Scroll to the Advanced Targeting section.
- Click the "On/Off" switch to enable Cookie targeting.
- Use "Show" and/or "Don't Show" drop-down menus to customize your Cookie targeting based on the presence of a specific cookie. You can add just one rule to this feature.
- Click the "Publish" button at the top of your screen.
Don't worry! Even when published, your popup/sticky won’t be live until you Install your Popup/Sticky Bar.
Setting the Referrer Targeting
This feature is available for all Optimize 2024, Accelerate 2020, and Concierge plans.
Referrer targeting allows you to show (or not show) your popup/sticky bar to users arriving at your website via a direct path from a specific URL.
- Scroll to the Advanced Targeting section.
- Click the "On/Off" switch to enable Referrer targeting.
- Use "Show" and/or "Don't Show" drop-down menus to customize your popup/sticky bar targeting based on the specific URL users are arriving to your website from. You can add an unlimited number of rules in this feature. Any "don't show" rules are applied after "show" rules.
- Click the "Publish" button at the top of your screen.
Don't worry! Even when published, your popup/sticky won’t be live until you Install your Popup/Sticky Bar.
Setting the Scheduling
This feature is available for all Optimize 2024, Accelerate 2020, and Concierge plans.
The Scheduling feature allows you to add a start date (and optionally, an end date) to your popup/sticky bar, so you can 'set it and forget it' whenever you have a seasonal promotion or a limited-time offer going on!
Here's how to enable Scheduling:
- Scroll to the Advanced Targeting section.
- Click the "On/Off" switch to enable Scheduling.
- Click the "Start showing" text field (and optionally, the "Stop showing" text field) to enter your start/end date(s)/time(s) for your popup/sticky bar by either typing them or selecting them on the calendar menu.Your start and end times will automatically be set to the time zone that matches your computer's system time.
- Click the "Publish" button at the top of your screen, and you're done!
Don't worry!Even when published, your popup/sticky won’t be live until you Install your Popup/Sticky Bar.
Next Up: Check out Installing Your Popup/Sticky Bar!