Analyzing Reports from Smart Traffic Behavior Sets

Follow

Have you enabled your landing page with Smart Traffic and seen an impressive lift in conversions? Are you curious to dive deeper into your Smart Traffic test, such as your audiences or device types? 

Take your reporting to the next step with Behavior Sets!

Smart Traffic's reporting feature, Behavior Sets, can help you identify significant groups of traffic with similar conversion characteristics such as geolocation, device type, or traffic source to help you learn more about your audiences. 

Access valuable data and reports about high-performing variants from a Smart Traffic test.

Note:

At this time, Smart Traffic is available for all plan types but Launch. If you're in a Launch Plan, you will need to upgrade your plan to access Smart Traffic.

Behavior Sets & Page Requirements

As a reminder, Smart Traffic requires time to learn about your visitors to direct them to variants where they will most likely complete a conversion action such as a button click, form submission, file download, etc. 

That said, if you've recently enabled Smart Traffic on your landing page(s), you may need to wait a while longer before additional reporting data appears via Behavior Sets. 

What You'll Need:

  1. A page enabled with Smart Traffic with more than one variant (minimum of two variants). 
  2. The page has received a minimum of 50 visitors or more. 

Viewing Behavior Sets Reporting

  1. Navigate to the Page Overview of a landing page enabled with Smart Traffic.
  2. If your page qualifies for reports by Behavior Sets, you'll notice an additional tab in the Page Overview titled Reporting:
    Reporting tab from Page OverviewNote: Smart Traffic is available for all plan types but Launch. Please upgrade your plan to access Smart Traffic and get started with Behavior Sets. 
  3. Click the Reporting tab, and allow the data from Behavior Sets to propagate. This may take a few moments:
    Gif demo clicking the Reporting tab from the Page Overview. A new page appears with Behavior Sets.

  4. Once propagated, you'll see a list of the total number of visitors, conversions, and the conversion rate, compared to a characteristic such as
    • Geographical region,
    • Browser type
    • Traffic source

Here's an example of a list of geographical regions and the total number of visitors, conversions, and the conversion rate for each region:
A breakdown of stats based on different geographical locations outside the USA.

Note: Not seeing any data generated? See the FAQ at the bottom of this article to learn more. 

Behavior Sets by Active Variants

To access the number of visitors, conversions, and conversion rates per region per variant, scroll down to the Active Variants sections.

  1. On the left-hand side of the table is the variant letter and name, and on the right-hand side, the number of visitors, conversions, and conversion rates: Active variants section within Behaviour Insights.
  2. Click the blue drop-down arrow next to the variant name to view a more precise breakdown of your visitors, such as their geographical location, device type, or traffic source. 

For this example, the characteristic Behavior Sets delves into is the different geographical locations and the number of visitors, conversions, and conversion rates for each region:

A breakdown of stats based on different geographical locations per variant.

Note: If you republish your at any point in the Smart Traffic test, the Behavior Sets data will reset as well.  

Frequently Asked Questions

I don't see any data in the Reporting tab. Why is that? 

If you've recently enabled Smart Traffic on your variants, Behavior Sets will still require some time to learn more about your visitors:

Blank Behavior Set page clicked from Reporting tab.

Or, our system has not found any common data sets among your audience to start generating Behavior Sets.

Rest assured, if you've recently enabled Smart Traffic, please allow some time for these reports to propagate.