Adding a Countdown Timer in Smart Builder


Whether you’re counting down the days left before an exclusive product release or letting your page visitors know how much time they have left to purchase tickets for a webinar, a countdown timer is a great way to encourage your users to complete a conversion action.

This article will highlight steps for adding a countdown timer to your page in Smart Builder, thanks to Unbounce Apps


Note: This feature is only available in Smart Builder. If you’re building landing pages with Classic Builder and want to add a countdown timer, see this handy workaround in the Unbounce Community: [How To] Add A Countdown Timer In Unbounce.

Adding a Countdown Timer to your Smart Builder Page

  1. Navigate to the Apps tab on the left-hand side of Smart Builder. 
  2. Search and locate the Countdown App.
  3. Click the plus button next to Countdown to install the app.
  4. Once installed, a section template window will appear. Select Countdown:
    Select Countdown Timer section template.
    Note: keep an eye out for more templates and layout options for this App in the future.
  5. The Countdown Timer section will appear on the page:
    Countdown Timer section template within a Smart Builder page.

Edit the heading text to align with your brand or reason for the countdown timer.

Setting a Timer

To adjust the number of days, hours, minutes, or seconds on the Countdown Timer,

  1. Single or double-click any of the numbers within the timer. A widget will appear on the bottom-left corner:
    Date widget panel at bottom-left-hand corner of Countdown Timer app.
  2. Choose the calendar  icon option.
  3. Click the field with the current date.
  4. From the calendar selector, select the date and time you want the countdown timer to end:
    Gif demo of user setting a date (day, time, month) with the date picker.
  5. To see the countdown timer in action, toggle the Preview button at the top of Smart Builder:
    Gif demo toggling the Preview button in Smart Builder. Countdown timer begins counting down to the date.

Be sure to Save and Publish your page when you’re happy with these changes!