Does Smart Builder Fit My Current Business Needs?

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For the Beta release of Smart Builder, our teams are working diligently to introduce advanced features in the coming months!

Smart Builder’s guided landing page building experience can help you create beautiful, high converting landing pages faster, but depending on your landing page’s purpose or business goals, we recognize that you may have certain features or requirements which are still pending for Smart Builder.

That said, here’s a checklist (and FAQ) to go through before getting started with building a page in Smart Builder.

Smart Builder Checklist

Will I need to embed Google Analytics, Google Tag Manager, or other tracking scripts onto my Smart Builder page?

Having the option to embed additional & external tracking tools on your landing page is ideal! If you’re building a landing page with Smart Builder, you will need to apply these scripts across all pages on your entire domain using Unbounce Script Manager.

What is Script Manager: Unbounce’s Script Manager works by applying a custom script or snippet of code across all pages connected to a particular domain. By using Script Manager, you can apply scripts globally across all landing pages.

Our teams are hard at work to improve this in the future. For more information on embedding scripts in Script Manager for Smart Builder pages, see our documentation: How Can I Add Custom Scripts onto my Smart Builder Page?

Am I looking to add Popups/Sticky Bars on my Smart Builder Page?

Like embedding tracking scripts, you will need to install the custom embed code of your popup or sticky bar via Script Manager.

Installing the embed code in Script Manager would mean that the popup/ sticky bar embed code will appear on all pages across a particular domain, not just the page built with Smart Builder.

Will I need to download or upload my page built with Smart Builder at any point?

Currently, uploading and downloading pages is possible with our Classic Builder only - downloading & uploading pages into Smart Builder is not possible at this time.

Will I need to transfer or change my Classic Unbounce page to a Smart Builder page, or vice versa?

Our Classic Builder provides you with the flexibility of drag-and-drop page elements, while Smart Builder utilizes custom/tailored templates to create high-converting templates.

Once you’ve created a page in Smart Builder, it can and only will remain a page that you can later edit in Smart Builder.

If you’ve created a page with the Classic Builder, it will stay as a page that can be later be edited in the Classic Builder only.

Can I conduct an A/B test or Smart Traffic test with Smart Builder?

Yes! You can duplicate an existing variant and begin your Smart Traffic or A/B test, similar to our classic Builder.


As we are constantly aiming to improve Smart Builder over the next few months, we’re in and will continue to be in a state of improvement, iteration, and development for the foreseeable future.

Do check back over the coming while to see how the plan to continuously improve Smart Builder, as some features that may not be available now, could be in the future.

For more on our Beta release, read up on our documentation: What is Smart Builder (Beta)?

To get started on building your page in Smart Builder, here are some resources:

Creating a Page with Smart Builder (Beta)

Overview of Smart Builder

Styling your Page in Smart Builder