Tracking Shopify Purchases as Conversions

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If you’d like to track purchases made in your Shopify store as conversions in Unbounce, this is the doc for you!

This doc will explain how to use Unbounce’s External Conversion Tracking script to track purchases as conversions in Unbounce. To get started, here's what you'll need:

  • A Shopify account with an active subscription,
  • Access to Admin Settings in Shopify (Staff or Store Owner permissions who have access to updating your online store), and
  • An Unbounce landing page with the same root domain (within the URL) as your Shopify domain.

Setting up External Conversion Tracking in Shopify

    1. Log in to your Shopify account.
    2. From the Admin page, open up your Account Settings.
    3. From your Settings page, navigate to the Checkout tab. 
      “shopify-settings-page”
    4. Scroll down the Checkout page, till you reach the Order Processing subheading. Locate the Additional Script box. 
    5. Paste in the following External Conversion Tracking script, as shown in the below gif:

      “adding-external-conversion-tracking-script”
    6. Save the Changes in Shopify.

You’re all set! Once users land on the Confirmation/Order Status page in Shopify, Unbounce will track the conversion.

This script will look for the presence of a specific conversion tracking cookie. Once the Order Status page (i.e., your checkout confirmation page) from Shopify loads, the tracking beacon will make a request back to Unbounce’s servers. The result is that the conversion count in the corresponding Unbounce Page Overview will increment by 1.

Check out our documentation for more information on External Conversion Tracking

Note:

Do ensure that your Unbounce page(s) and your Order Confirmation page from Shopify are on the same root domain. For example, if your Unbounce page URL is my.landingpage.io, your Shopify store must exist on the same root domain, such as www.landingpage.io. The root domains must be the same in order for external conversion tracking to work. A different root domain, such as my.company.io, will not work.

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