Unbounce is making some improvements with our stats system, as we’ve since updated our data collection method to a new client-side system.
One benefit of this system is its increased ability to detect and filter spam from incoming traffic. This change creates an accurate data & stats tracking system for your landing pages.
Less spam traffic equals high-quality leads arriving at your landing page, and accurate data overall!
Tracking your Page Stats in Unbounce
Upgrading over to a client-side system opens up new opportunities for Unbounce to support future reporting and insights. This helps us help our customers better understand page conversions and other tracking metrics.
Frequently Asked Questions
Following this update, what changes do I need to make to my Pages or the App setup?
Rest assured that any current setup of your integrations, external conversion tracking, or standard conversion tracking will not be affected by these stats reporting updates.
Why do I see fewer visitors and conversions on a daily/monthly basis than before?
Our new stats system is less susceptible to certain types of spam and bot traffic so that you could be seeing a reduction in unwanted traffic. In some cases, the reduction may result from ad blockers (installed locally in your visitor’s browsers) preventing our tracking script from loading on the landing page.
We will continue to monitor this and do our best to reduce the impact that ad blockers have on tracking your Unbounce pages.
Why are my page stats in Unbounce different from reports in Google Analytics?
If you have any further questions about stats tracking for your landing pages(s), please contact Unbounce support by clicking the Help at the bottom right-hand corner of this page or sending an email to firstname.lastname@example.org.