What Size Should My Landing Page Be?


Pro Tip:

Avoid the hassle of manually resizing your page widths when you build a landing page with Smart Builder! Smart Builder templates provide you with responsive page layouts for both your landing page's desktop and mobile versions. See more What is Smart Builder? to learn more.

This FAQ shares some best practices (in regards to your page layout) when building your landing page in the Classic Builder.

What is the recommended page width for a landing page created with the Classic Builder? 

We recommend sticking with 940 - 960 pixels, which should work for most screen sizes; this should prevent any additional side-scrolling or white space from appearing on your landing page.

Is there a recommended page length? 

There is no Unbounce recommended page length. However, avoid adding too much content or sections on your landing page, as not to overwhelm your page visitors.  

My page is too short, and I notice some grey space at the bottom; how do I fix this?

Are you testing your page on a large monitor? The grey bar will appear only in cases where the monitor size is disproportionate to the page.

Your page will appear as expected when viewing from a 13-inch screen or smaller. 

The landing page analyzer mentioned that my CTA isn't "above the fold." What does this mean? 

Your CTA (Call to Action) is the most compelling part of your page. The CTA is where you'd like your page visitors to complete the desired conversion action, such as clicking a button, submitting a form, or so on. 

Most visitors won't scroll down past the CTA, so you have to catch their attention quickly 'above the fold,' i.e., the upper half or first section of your landing page, before users get a chance to scroll.  

You may want to move your CTA button or link higher onto the first few sections of your landing page to unlock more conversions. 

Additional Resources

What Are Some Best Practices When Designing My Landing Page?

What is Smart Builder (Beta)?

Understanding the Classic Builder Interface