What Happens if I Exceed The Traffic Limit on My Plan?

Unbounce pricing plans include generous pools of traffic. Every month, you have a set allowance of traffic with your Unbounce subscription plan. But what happens if you exceed your monthly plan allocation?
If you exceed the traffic allocation of your plan, your pages will continue to function as expected. You'll receive email notifications when you exceed 85% and 100% traffic allocations.

At 85% usage, you have the following option(s):

1. Keep your account as-is, primarily if you don't anticipate exceeding your traffic allocation again,
2. Upgrade to a higher-tier plan that better fits your needs. You will need to upgrade before the end of your billing cycle to avoid the one-time overage fee. Review our plans here.

At 100% usage, i.e., if you go over the current plan allocations, some action is required. you will be charged a one-time overage fee of $80 USD for every 10,000 extra visits over the limit, rounded up based on usage.

For example, say you're on an Optimize plan and have a fantastic month with high page traffic. You receive 85,000 unique visitors over the month, exceeding the 50,000 traffic allocation for the Optimize plan.

If you go over your limit, Unbounce will keep your page running and traffic won’t be interrupted. However, at the end of your billing cycle, you would be charged a one-time fee of $320 USD (4 X $80).

Looking for more traffic? If you require additional traffic on a monthly basis, review our current plans and upgrade to the plan that best fits your needs. Get in touch with us here for any assistance in upgrading your account.

Is this traffic allocation per account, client, or page?

Unbounce designates the traffic allocations per account.

For example, if you're an Optimize plan with 10 pages and 3 Clients, you are allocated 50,000 unique visitors for all the 10 pages within the 3 Client sub-folders.

What happens when I exceed my traffic allocation for the Optimize plan?

We're happy to hear that your landing pages are a success!

If you exceed the traffic allocations for your Optimize plan (50,000 visitors), upgrading to one of our Concierge or Agency plans would provide you with more traffic, features, and unlock access to a dedicated 1:1 Customer Success Manager.

For more information about our Concierge or Agency plans, reach out to our team by emailing sales@unbounce.com.