What Happens if I Exceed My Traffic/Conversion Limit on My Plan?


Unbounce pricing plans include generous pools of traffic and conversions. Every month, you have a set number of conversions & traffic volumes with your Unbounce subscription plan. But what happens if you exceed your monthly plan allocations?

If you exceed traffic or conversion allocations on your plan, your pages will continue to function as expected, and your plan will automatically upgrade on your next billing cycle.

You'll receive notifications at 80% and 95% usage of traffic or conversions. At 100% usage (e.g., if you go over the current plan allocations), the Unbounce system will automatically upgrade your plan for your next billing date, meaning you will receive extra bandwidth for traffic & conversions.


Rest assured, if you max out your plan allocations mid-month, you will see an automatic upgrade on your account on your next invoice. No further action is required on your end!

For example, say you're currently on the Optimize plan and have and you have an awesome month. You receive 1200 leads over the month, exceeding the 1000 conversion allocations with Optimize plan.

All 1200 leads will appear in-app right away, as Unbounce will not disrupt service to your page (you can continue collecting leads and traffic as usual). Then, we'll upgrade you to the Accelerate plan on your next invoice. On this new Accelerate plan, you will have access to 2500 conversions, as well as access to the additional features.

Here is a quick breakdown of the different plan options and what each offer:

Plan Name




Monthly Conversions




Monthly Traffic




Number of Domains




Annual Subscription (billed annually - save 25%)  

$74/month (USD)

$109/month (USD)

$180/month (USD)

Monthly Subscription

$99/month (USD)

$145/month (USD)

$240/month (USD)


Is this conversion & traffic allocation per account, per client, or per page?

Unbounce designates the conversion and traffic allocations per account. 

For example, if you're an Optimize plan, with 10 pages, and 3 Clients, you are allocated 30,000 unique visitors & 1000 conversions for all the 10 pages within the 3 Client sub-folders. 

What happens when I exceed my traffic/conversion allocations for the Accelerate plan?

We're happy to hear that your landing pages are a success!

If you exceed either the traffic or conversion allocations for your Accelerate plan (2500 conversions or 50,000 visitors), one of our team members will reach out to you with suggested plan options moving forward. 

Looking to chat with a member of our team directly? Do reach out to our Activation teams by emailing sales@unbounce.com.  

Do traffic & conversion allocations apply to popups/sticky bars as well?

Yes, traffic or conversions from your popups and sticky bars will count towards your total monthly allocations.

Iā€™m looking to switch to a different subscription plan and need some support.

It can be tricky deciding on which plan and plan feature best suits your business needs.

If you're unsure which subscription plan works best for you or anticipate more traffic or conversions coming your way and would like to upgrade to another plan, do reach out to our lovely Support team, and they'll be happy to help point you in the right direction.

What happens if I exceed my traffic/conversion limit on my plan?

As mentioned at the start of this article, you will not be penalized if you go over your monthly traffic/conversion allocations, but rather, you will be switched to the next tier plan at the next billing cycle. 

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