Smart Traffic FAQ


Pro Tip:

Did you know you can boost your marketing confidence by enabling Smart Traffic mode on your account? Find out more by reading our Getting Started with Smart Traffic documentation.


Q: Is there a limit to how many variants you can have active on a page using Smart Traffic? Is it wise to have 20 variants?

We recommend adding as many variants as you see fit, but adding more variants does increase the time/visitors Smart Traffic takes to leave its learning state. Smart Traffic will start optimizing your traffic when your visitor count hits 50. When adding additional variants not present from the start, Smart Traffic requires an additional 30 visitors per variant added to its initial learning phase. 


Q: How do you calculate Lift Percentage to determine how much more conversions I’ve gotten with Smart Traffic?

The Lift Percentage you see compares the conversion rate received with Smart Traffic enabled, to the conversion rate that would have resulted from randomly sending traffic to each variant if you had been running an A/B test. Unbounce uses a statistical model to estimate the conversion rate of each page variant under randomly routing, based on:
  • Recorded traffic geolocation
  • Browsing device
  • Conversion data
The Lift Percentage is the best estimate possible with the available traffic data, and is intended to provide you with an idea of how well smart traffic optimization is working for your landing page. 


Q: What if I want to change something on the page when Smart Traffic is already turned on/running? 

We recommend duplicating the page with all the variants to reset to the learning state. 


Q: Does resetting stats reset Smart Traffic?

No. To reset smart traffic we recommend duplicating the page with all the variants and publishing.


Q: Can Smart Traffic look at visitor behavior across 2+ Unbounce pages and see how the whole funnel converts?

You can apply Smart Traffic to both pages, but the machine will be looking at them as isolated experiences. Smart Traffic looks at what is happening on a URL by URL basis. 


Q: If one of the variants on the page (running Smart Traffic) has a significantly lower conversion rate than all the other pages, is it wise to deactivate the variant and replace it with a similar variant we think might have a better chance of converting?

There’s no need to deactivate variants with Smart Traffic. Even if the conversion rate is lower, that variant is the best one for the group of visitors that are being sent there. Instead of deactivating the lowest variant, leave it running and add in a new variant with the changes you would like to make. 


Q: When is it appropriate to deactivate a variant on a Smart Traffic landing page?

With Smart Traffic, lower-performing variants can still serve a purpose for a small segment of visitors, so it can be a good practice to keep them. However, our algorithm may offer insights that will allow you to focus your efforts on iterating and improving high-performing variants by recommending variants to deactivate.

Learn more about the Deactivate Variant Insight here. 


Q: Will Smart Traffic work on my WordPress Domain?

Yes, it will work on your WordPress Domain, with some exceptions: 

  • If stats and form submissions work on your existing Unbounce WordPress pages, then Smart Traffic should also work. 
  • If your WordPress domain has plugins that affect how Javascript loads, then this could interfere with how Smart Traffic learns. It could also affect our ability to track stats and collect leads.
  • If your Wordpress hosting service caches entire pages along with the cookies, then this will interfere with Smart Traffic. You need to disable full page caching for Smart Traffic specific pages.


Q: Does Smart Traffic work on Popups, Sticky Bars, or AMP Pages?

Unfortunately, Smart Traffic is currently only available on regular Unbounce pages. We don’t expect to add support for AMP or Popups and Sticky Bars in the near future. 


Q: What Kind of Information Does Smart Traffic Gather on Incoming Visitors? 

Unbounce is fully GDPR compliant, and as such, we do not collect any PII (personality identification information) from your visitors. Smart Traffic learns from attributes such as browser type, country or region, timezone, operating system, etc.