Why Are My Google Analytics Stats and Unbounce Stats Showing Different Numbers?


My Google Analytics Stats and Unbounce Stats don’t match up! Why are they showing different numbers? 

Your Google Analytics Stats and your Unbounce Stats may show different numbers for a variety of reasons:

  • Different tracking methods -- Unbounce tracks stats on the backend servers where hits are logged first in our servers, and then shown on the app. Google, on the other hand, tracks them on the frontend (browser) using Javascript which could be affected by users leaving pages before the DOM is fully loaded.
  • Google has a 24-48 hour data processing latency, meaning stats generally show in Analytics after a day or two.
  • Different bot detection -- Unbounce has integration with Project Honeypot which filters IP addresses that are flagged as malicious. Google uses their own bot detection algorithm and may be flagging IP addresses that Unbounce otherwise wouldn’t. 
  • View/Account filter - You may have inadvertently picked a different view/account filter in Google Analytics which does not represent the full value of your data in the same way that your Unbounce statistics are displayed. 

It’s completely normal for different tracking methods to have a small variation in numbers. If you’re finding that your tracking statistics in Unbounce and Google Analytics are varying wildly, please contact support for assistance. 

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