How Does Unbounce Track My Page’s Unique Visitors?


Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously) identifies the visitor for future return visits. This cookie is stored in your browser, so if a visitor uses a different browser, they will be counted as a new unique visitor in Unbounce. 

 Our Unbounce Page Visitor cookie expires after 180 days. 

  • Any visit by this visitor using the same browser during the 180 days will be counted as a repeat visitor (and therefore not unique). 
  • Upon the 180 day expiry of the cookie, this visitor will once again be counted as a new unique visit.