Currently the Unbounce Builder only allows for a maximum of one form per landing page.
Once you’ve added a form to your landing page, you’ll notice that the Form Widget will be greyed out and you’ll be unable to drag and drop the widget onto the page a second time.
The main reason we don’t allow multiple forms on a landing page is an important factor to keep in mind when building landing pages: the customer’s Attention Ratio.
A visitor to your website can get fatigued by too many asks (such as by having more than one form) and decide to navigate away from your page instead of clicking links and filling out any forms at all.
A landing page should have a strong call to action message and one resolute goal - and therefore one click (and one form) for the customer to act upon. Having that strong brand message without confusion on the customer’s part will only increase your landing page conversions.
The best landing pages follow the philosophy of progressive disclosure -- they are clean, uncluttered, and present the customer with minimal data which prevents the customer from getting confused about your message.
Want to learn more about this topic? Check out the links below: