How Do I Edit/View/Delete a Variant?

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This article will explain how to edit, delete, modify, variants, and promote a variant as a Champion Variant. 

Editing a Specific Variant

You may want to view only a specific variant to test out the changes you've made. To access your page variant, follow these steps:

  1. From the list of pages in the Unbounce App, select the one you’d like to edit the variant for. This will bring up your Page Overview.
  2. Scroll down to the A/B or Smart Traffic test center, and click on the Edit button.

    dtr-edit-variant.png
  3. Once you're finished editing your variant, publish your page by selecting the Publish button on the top right corner of the Builder.

Viewing a Specific Variant

You may want to view only a specific variant to test out the changes you've made. Once you've published your page, you can use the variant-specific URL.

The variant-specific URL follows the format:

[the URL of the page] + [variant letter] + .html

For example, if your landing page was on the URL http://unbouncepages.com/my-landing-page, then the variant-specific URL for Variant A would be:

http://unbouncepages.com/my-landing-page/a.html

Note:

Traffic should never be directed to a variant-specific URL, as statistics like visitors, views, and conversions will not track. 

Are you still seeing your variant by using the direct, variant-specific URL after deleting or deactivating? The variant will continue to be active until the cache is cleared but will ONLY be available by using the specific URL. 

Remember: avoid directing traffic to your variant-specific URL, as this can affect your page stats. Let Unbounce handle the traffic direction for you. 


Promoting a Variant to Champion

If you'd like to update your current Champion Variant, you must first promote another challenger variant to the Champion first.

  1. While in the Page Overview, click the ellipses icon for the variant you'd like to set up as a Champion,
  2. From the dropdown, select Promote to Champion.promote-to-champion-variant.png
  3. The previous Champion Variant will be discarded.
  4. Be sure to Save & Publish your page to finalize these changes. 

Deactivating and Deleting a Specific Variant

Do note: A Champion Variant cannot be deactivated or deleted. You must first a) promote another challenger variant to the Champion first, then, b) deactivate or delete the previous Champion Variant.

To deactivate a specific variant:

  1. Navigate to the Page Overview of the landing page you'd like to edit.
  2. Click the ellipses icon of the challenger variant, and then select Deactivate this variant in the dropdown menu.
    deactivate-page.png
  3. Be sure to Save & Publish your page to finalize these changes. 

You must first deactivate a variant before you delete it. To delete a deactivated variant:

  1. Click the ellipses icon in the deactivated variant.
  2. Select Delete this variant from the dropdown menu.delete-variant.png
  3. Be sure to Save & Publish your page to finalize these changes. 
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