How Do I Edit, Promote, Delete, or Duplicate Variants?

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Pro Tip:

Did you know you can boost your marketing confidence by enabling Smart Traffic mode on your account? Find out more by reading our Getting Started with Smart Traffic documentation.

This article will explain how to edit, delete, modify, variants, and promote a variant as a Champion Variant. 

Editing a Specific Variant

You may want to view only a specific variant to test out the changes you've made. To access your page variant, follow these steps:

  1. From the list of pages in the Unbounce App, select the one you’d like to edit the variant for. This will bring up your Page Overview.
  2. Scroll down to the A/B or Smart Traffic test center, and click on the Edit button:
    dtr-edit-variant.png
  3. The Classic or Smart Builder will appear, where you may edit the variant. 
  4. Once you're finished editing your variant, be sure to click the Save & Publish button on the top right corner of the Classic or Smart Builder.

Viewing a Specific Variant in your Browser

You may want to view only a specific variant to test out the changes you've made. Once you've published your page, you can use the variant-specific URL.

The variant-specific URL follows the format:

[the URL of the page] + [variant letter] + .html

For example, if your landing page was on the URL http://unbouncepages.com/my-landing-page, then the variant-specific URL for Variant A would be:

http://unbouncepages.com/my-landing-page/a.html

Note:

Avoid directing traffic to a variant-specific URL, as statistics like visitors, views, and conversions will not track. 

Are you still seeing your variant by using the direct, variant-specific URL after deleting or deactivating? Rest assured, the variant will continue to be active until the cache is cleared but will ONLY be available by using the specific URL. 

Remember: do not direct traffic to your variant-specific URL, as this can affect your page stats.

Promoting a Variant to Champion

If you'd like to update your current Champion Variant, you must first promote another challenger variant to the Champion first.

  1. While in the Page Overview, click the ellipses icon for the variant you'd like to set up as a Champion.
  2. From the dropdown, select Promote to Champion:promote-to-champion-variant.png
  3. The previous Champion Variant will be discarded.
  4. Be sure to Save & Publish your page to finalize these changes. 

Deactivating or Deleting a Specific Variant

Do note: A Champion Variant cannot be deactivated or deleted. You must first a) promote another challenger variant to the Champion first, then, b) deactivate or delete the previous Champion Variant.

To deactivate a specific variant:

  1. Navigate to the Page Overview of the landing page you'd like to edit.
  2. Click the ellipses icon of the challenger variant, and then select Deactivate this variant in the dropdown menu:
    deactivate-page.png
  3. Be sure to Save & Publish your page within the Page Overview to finalize these changes. 

You must first deactivate a variant before you delete it. To delete a deactivated variant:

  1. Click the ellipses icon in the deactivated variant.
  2. Select Delete this variant from the dropdown menu.delete-variant.png
  3. Be sure to Save & Publish your page to finalize these changes. 

Duplicating Variants

To start a Smart Traffic or A/B test, you will need to create multiple variants for your test. The quickest & recommended way would be to duplicate one variant, and edit the duplicated variant as needed. To duplicate a variant: 

  1. Click the ellipses icon for the variant you'd like to duplicate from the Page Overview.
  2. Select Duplicate from the dropdown menu:
  3. The duplicated variant will appear within the list - here, you can add variant weights (A/B testing) or include this variant within your Smart Traffic test. 
  4. Be sure to Save & Publish your page to finalize these changes.