Using UTM Parameters to target popups

We have recently renamed Convertables to Popups & Sticky Bars. We are in the process of updating all screenshots and videos in our guides to reflect this name change. All steps provided within this guide will remain the same.


Unbounce Popups & Sticky Bars allow you to create targeted experiences for your visitors based on different behaviors. Using UTM parameters, you can target specific traffic sources (e.g., Facebook, AdWords, email), or campaigns.

To configure a Popup & Sticky Bar to display based on UTM parameters, head to the Overview screen for the Popup or Sticky Bar you want to target, and scroll down to Location:

  1. Set the domain you’d like the popup to appear on.
  2. Select “URLs that contain” for Pages to include on (e.g.,
  3. Input your UTM details (e.g., utm_source=facebook).
  4. Republish to activate.

You can currently target multiple UTM parameters with “OR” but not “AND” rules. For example if you had “utm_source=facebook” and “utm_medium=banner”, the popup would appear for anyone who arrived if either or both of those UTM parameters were present in the URL.

Further Reading

How To Use UTM Parameters In Google Analytics (from Kissmetrics)



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