Getting Google Ads Approval and Adding a Privacy Policy


Getting Google Ads Approval

Rest assured, Unbounce and Google Ads play well together. If your ad has been disapproved, the best source of information is Google Ads Policy Center – but we've also included some of the most common causes here because we love you and want you to kick some Google Ads butt.

Possible reasons for being disallowed by Google Ads

1. Information harvesting

Google Ads will disallow websites whose primary purpose is to capture personal information. Do you have a legitimate website? Or is your entire website about capturing information? The former is great; the latter will get you into trouble.

For example, a single-page website whose only purpose is to capture personal information will likely be disallowed by Google.

However, a landing page with a lead capture form on the same domain as a full, transparent website with lots of information about you and how to contact you is a-okay.

Read more about information harvesting from Google ».

2. Advertising the promotion of free gifts

Websites whose primary purpose is to offer free gifts or other incentives in exchange for personal information aren't allowed by Google. This is a type of information harvesting. Some free gift examples include prizes, offers, videos, eBooks, and quiz or survey results.

3. Page security and SSL

If you're looking to collect personally identifiable sensitive information such as credit card numbers, bank account numbers, wire transfer numbers, or national identity numbers (such as driver's license, social security / social insurance, etc.), you need to collect this on an SSL network. SSL is available on all pricing plans (but our legacy Starter Plans).

If you're looking to link from Unbounce to a payment gateway to collect payment information, you can set this up safely and securely in Unbounce. Here's an example with PayPal or with Shopify

Follow the steps within our documentation to enable your landing page with SSL.

4. Destination URL matching

If the website you're advertising uses the domain "," then your ad's display URL must also contain "" Google will automatically disallow an ad if the display URL and destination URL are on different domains.

*Note: Unbounce lets you publish pages to the '' domain. This is more of a testing domain, as it's highly recommended that you connect your own domain in Unbounce: Why Should I Connect My Domain?

If Google disapproves of the '' domain, be sure to publish your landing pages to your own domain before submitting an ad to Google.

Read more about destination requirements from Google ».

5. Use of redirects

Like Point 4, avoid redirects, especially if the redirect takes your page visitors to a different domain than what was clicked on within the Ad. 

6. No privacy policy

If you're collecting personal information through a lead gen form, you must link to a privacy policy. Services like iubenda let you easily create and embed a privacy policy in minutes.

7. No content at the root of your domain/subdomain

When you set up your domain (or subdomain) with Unbounce, make sure you have a page present at the root of your domain/subdomain. You might have any number of pages with paths like "," but it's important to have a page at "" so to stay on Google's good side. Avoid having a blank 404 page at the root of your domain/subdomain. 

You can customize & create a 404 page directly within Unbounce. 

"Okay, I've fixed the issues. What now?"

Submit your page to Google's re-submit tool. 

Best practices for being approved by Google

  • Avoid spam and creating a business based on information harvesting.
  • Use your own domain with your landing pages, here's how ».
  • Have a privacy policy on your lead-generation landing pages.

Helpful Resources 

Rejected by Google Ads: Malicious or Unwanted Software

Adding a Link to a Privacy Policy on Your Landing Page


Information harvesting: occurs when the primary purpose of your website is to capture personal information.

Lightbox: a separate iframe that rests on top of your main landing page.