Getting Google Ads Approval and Adding a Privacy Policy



AdWords is now Google Ads! The product experience will be updated to reflect Google's new branding as of July 24, 2018. For more information check out Google's announcement here.

Getting Google Ads Approval

I've been denied by Google Ads! What happened?

Rest assured, Unbounce and Google Ads play well together. If your ad has been disapproved, the best source of information is Google Ads Policy Center – but we've also included some of the most common causes here because we love you and want you to kick some Google Ads butt.

Possible reasons for being disallowed by Google Ads

1. Information harvesting

Google Ads will disallow websites whose primary purpose is to capture personal information. The key words here are primary purpose. Do you have a legitimate website? Or is your entire website about capturing information? The former is great; the latter will get you into trouble.

As an example, a single page website whose only purpose is to capture personal information will likely be disallowed by Google.

However, a landing page with a lead capture form on the same domain as a full, transparent website with lots of information about you and how to contact you is a-okay.

Read more about information harvesting from Google »

2. Free gifts

Websites whose primary purpose is to offer free gifts or other incentives in exchange for personal information aren't allowed by Google. This is a type of information harvesting. Some free gift examples include prizes, offers, videos, eBooks, and quiz or survey results.

3. Page Security and SSL

If you're looking to collect personally identifiable sensitive information such as credit card numbers, bank account numbers, wire transfer numbers or national identity numbers (such as drivers licence, social security / social insurance, etc), you need to collect this on SSL. SSL is available on all Unbounce Pro99 accounts or higher. If you're looking to link from Unbounce to a payment gateway to collect payment information, this can easily be done. Here's an example with PayPal.

Securing Your Landing Page Domain with SSL

4. Destination URL match

If the website that you're advertising is using the domain "," then your ad's display URL must also contain "" Google will automatically disallow an ad whose display URL and destination URL are on different domains.

*Note: Unbounce lets you publish pages to the '' domain. This domain will be disallowed by Google so make sure to publish your landing pages to your own domain before submitting an ad to Google.

Read more about destination URL from Google »

5. No privacy policy

If you're collecting personal information through a lead gen form, you must link to a privacy policy. Services like iubenda let you easily create and embed a privacy policy in minutes.

6. Use of re-directs

Don't try to get around step 4 with redirects! Google knows...

7. Nothing at the root of your domain/subdomain

When you set up your domain (or subdomain) with Unbounce, make sure you have a page present at the root of your domain/subdomain. You might have any number of pages with paths like "" but it's important to have a page at "" so to stay on Google's good side. Note that a having a 404 page present at the root of your domain/subdomain could also cause a fuss with Google.

Okay, I've fixed the issues...I think! What now?

Submit your page to Google's re-submit tool. 

Best practices for being approved by Google

  • White hat is where it's at! Don't spam and don't create a business based on information harvesting.
  • Use your own domain with your landing pages. Here's how »
  • Have a privacy policy on your lead-generation landing pages.

Adding a Link to a Privacy Policy on Your Landing Page

Displaying Privacy Policy Through Landing Pages and Lightboxes

The most straightforward way to link your landing page to a privacy policy is to design and publish a second landing page that contains your privacy policy copy.  Then, you can just link the first page to the next.

You can also configure your privacy policy to open in a lightbox which will keep your visitors on your landing page, focused on your call to action.  You can have a look at setting this up in our knowledge base article below:

How to Add a Lightbox Style Window (for Rules, Terms & Conditions etc.)

For help developing a privacy policy tailored to your company and use case, we recommend iubenda.

Integrating with iubenda for Your Landing Page Privacy Policy


Information harvesting: primary purpose of your website is to capture personal information.

Domain/subdomain: you need a page present at the root of your domain/subdomain, not just in subfolders.

Destination URL match: domain in display URL in ad should match domain in destination URL.

Lightbox: a separate landing page that floats on top of your main landing page.

Privacy policy: must link to a privacy policy if you're collecting personal information.

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