Keyword Insertion is an advanced Google Ads feature that lets you tailor the text on your Google Ads ads to match your customers’ search terms. Setting up keyword insertion in Google Ads is the first step in getting customers to walk into your store; see Dynamic Text Replacement for how to keep them there.
How do I use Keyword Insertion?
For instruction on setting up keyword insertion with Google Ads, please refer to Google Support's official guide to Google Ads Keyword Insertion.
Building URLs for Google Ads Keyword Insertion
Use the following format to make your Final URL:
[landing page URL]?[parameter]={KeyWord:DefaultText}
For example, the URL for my Pura Vida landing page might be:
visit.puravida-retreat.com?destination={KeyWord:Mexico}
In this example, my landing page URL is "visit.puravida-retreat.com", my parameter is "destination", and Google Ads will dynamically replace {KeyWord:Mexico} with the keyword that was triggered by my visitor's search query.
In the event that the keyword that was triggered doesn't show, the default text Mexico will appear.
Use Google Ads DKI with Dynamic Text Replacement
Using Dynamic Text Replacement
Resources
How to set up keyword insertion in Google Ads
Google Ads Video: Using KeyWord Insertion