Keyword Insertion is an advanced Google Ads feature that lets you tailor the text on your Google Ads ads to match your customers’ search terms. Setting up keyword insertion in Google Ads is the first step in getting customers to walk into your store; see Dynamic Text Replacement for how to keep them there.
To learn how to manually build your own Google Ads URL with DTR/Keyword Insertion, check out our Dynamic Text Replacement documentation.
Resources
How to set up keyword insertion in Google Ads
Google Ads Video: Using KeyWord Insertion