Using Keyword Insertion

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Keyword Insertion is an advanced Google Ads feature that lets you tailor the text on your Google Ads ads to match your customers’ search terms. Setting up keyword insertion in Google Ads is the first step in getting customers to walk into your store; see Dynamic Text Replacement for how to keep them there.


Using Keyword Insertion

For instruction on setting up keyword insertion with Google Ads, please refer to Google Support's official guide to Google Ads Keyword Insertion.


Building URLs for Google Ads Keyword Insertion

Use the following format to make your Final URL:

[landing page URL]?[parameter]={KeyWord:DefaultText}

For example, the URL for my Pura Vida landing page might be:

visit.puravida-retreat.com?destination={KeyWord:Mexico}

In this example, my landing page URL is "visit.puravida-retreat.com", my parameter is "destination", and Google Ads will dynamically replace {KeyWord:Mexico} with the keyword that was triggered by the visitor's search query. 

In the event that the keyword that was triggered doesn't show, the default text Mexico will appear. 


Using Google Ads Keyword Insertion with Dynamic Text Replacement

Using Dynamic Text Replacement


Resources

How to set up keyword insertion in Google Ads

Google Ads Video: Using KeyWord Insertion


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