How Do I Secure my Landing Page Domain with SSL?


Everyone is looking to keep their information more secure. Luckily, Secure Socket Layer (SSL) is a security technology that ensures all data passed between the web server and the browser remains private.

SSL is available on all paid Unbounce plans. Whenever you connect a custom domain to Unbounce using a CNAME record, Unbounce provisions an SSL certificate for the domain. If you add a domain using our WordPress plugin, see this article: Connecting Your Domain Using the WordPress Plugin.

Enabling SSL is available on all Unbounce plans. Rest assured, the 'http' version of your domain - and corresponding landing page(s) - will still be available even if you've enabled SSL on your custom domain.

Why Should You Enable SSL?

Once Unbounce provisions the SSL certificate, visitors can access secure versions of any published pages on the domain. Secure versions include the HTTPS prefix, e.g, The HTTP version of your domain – and corresponding landing page(s) – will still be available as well.

Page visitors like to see secure HTTPS versions because it ensures them that they are visiting a domain where any information they share will exist on a secure & encrypted server.

When visitors see a green padlock and an HTTPS web address in the URL field, it's a visual cue that the landing page has enhanced security:


While Unbounce provisions SSL certificates automatically, you will need to enable it for all visitors. We recommend enabling SSL for all visitors unless your pages receive sensitive information like passwords or credit card details.

This article explains how to ensure all visitors see the HTTPS versions of your pages.

Enabling SSL on Your Domain

If you would like to ensure the secured ('https') version of your pages render for all your visitors, follow these steps:

  1. Navigate to the Domains tab on the left-hand side of the Unbounce Conversion Intelligence™ Platform.
  2. Toggle the Force' https' on all non-WordPress domains button on the top-right corner of the page:
    Annotated image of steps 1 and 2; the toggle button to enable SSL at the top-right hand corner of the Domains tab is highlighted in blue

You're all set! Give the SSL a few moments to propagate, and your pages will load as SSL-secure for all visitors.

If visitors use the HTTP prefix, Unbounce will redirect them to the secured HTTPS version.

If you have some trouble seeing these changes right away, refresh your browser cache & history, or test your page in an Incognito window. 

What to Do if You See an ”Error Issuing Certificate” Error

After adding a domain to Unbounce, Unbounce will attempt to provision a certificate. If it’s not possible, you will see the following domain status:

Error issuing SSL certificate from domains list.

Here are some tips for troubleshooting failed SSL certificates. 

Most commonly, we are unable to provision SSL certificates due to incorrect DNS configurations. 

As the first troubleshooting step, we recommend double-checking that you've set up the CNAME record as described here within our documentation and there are no conflicting records in the DNS settings.

Let's Debug has a useful debugging tool that gives you insight into what might be causing the SSL certificate to fail. 


*IMPORTANT** If your SSL certificate fails, do note that there is a weekly limit of five SSL certificates per week. If you add a domain and are seeing the “Error Issuing Certificate” status, reach out to Don’t remove and re-add the domain multiple times because once the domain reaches the weekly limit, you’ll need to wait a week before we are able to attempt a new certificate.

Frequently Asked Questions

Can I enable SSL on domains?

At this time, you can enable SSL with:

  • your own custom domain, or
  • with Unbounce's built-in domain

The domain is not SSL-secure. 

To quickly connect your pages to a domain that's SSL secure, check out our documentation on the domain: Adding a Custom Domain

Or, follow these steps to connect your custom domain to Unbounce: Connecting your Domain in Unbounce

Is SSL available with my Unbounce Subscription? 

SSL is available on all current plans and all legacy plans. 

Can I use my own SSL Proxy, such as Cloudflare?

Certain SSL proxies can be quite intense as they can also block your landing page content from loading within the browser, or disrupt the CNAME configuration for your custom domain. It's best to remove any custom SSL proxies if possible.

As for Cloudflare, this works great as a domain provider! But when the Cloudfare proxy is enabled, it can block & disrupt Unbounce's CNAME record detection and prevent SSL enabling. Do remove the Cloudflare proxy if possible.  

Helpful Resources 

Enabling SSL on WordPress Domains

Connecting your Domain in Unbounce

Why Should I Connect my Domain?

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