Analyzing Your Lead Data


Filtering IP Addresses From Your Stats

What are IP Filters?

Ever wanted to visit your landing page and test it during a live campaign, but not want your visit or conversion to count? Well, IP Filters do just that. By adding your home or office’s IP address to the list of filtered IP addresses, Unbounce will not track any visits, views, or conversions from the specified IP addresses.

What is an IP Address?

An Internet Protocol (IP) Address is a numerical label that uniquely identifies each device or computer on a network.


IP Filters will NOT filter leads, it only prevents the specified IP address from affecting page stats.


IP filtering is only available to account Owners, or Administrator users.

What you need to do:

  1. Log in to Unbounce and navigate to the client you would like to apply the filters to
  2. Open the Settings for the client
  3. Click on IP Filters
  4. Click Add a new IP Filter
  5. Fill in the form with the IP address you want filtered
  6. By default Unbounce auto-detects  your current IP address and fills it into the form
  7. Click Create
  8. Repeat steps 4-6 for each IP address you want filtered

That's it! You're all set. Go ahead and visit one of your landing pages without fear of your visit adversely affecting your stats.


IP filtering does not currently work for Popups and Sticky Bars.

Are robots and spiders included in the visitor limit for my subscription?

No. We filter visits from known robots and spiders before they're counted in your page's statistics. Browsers, spiders, and robots identify themselves to web servers with what's known as a "user agent" name. We remove any visits where the user agent name contains "bot", "crawl", "index", "seek", "spider", "slurp", or "search", which accounts for all the popular robots, such as Google, Microsoft and Yahoo, and most of the less popular ones as well.

Will Unbounce count conversions even if a visitor hasn't converted via my Unbounce page?

No, we'll only count visitors to your confirmation page that have our tracking cookie.


Lead: someone who has shown interest in your business by providing their email or other contact information. Gets counted every time someone submits their information.

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