Analyzing Your Lead Data


Filtering IP Addresses From Your Stats

What are IP Filters?

Ever wanted to visit your landing page and test it during a live campaign, but not want your visit or conversion to count? Well, IP Filters do just that. By adding your home or office’s IP address to the list of filtered IP addresses, Unbounce will not track any visits, views, or conversions from the specified IP addresses.

What is an IP Address?

An Internet Protocol (IP) Address is a numerical label that uniquely identifies each device or computer on a network.

Please Note: IP Filters will NOT filter leads, it only prevents the specified IP address from affecting page stats.

What you need to do:

  1. Log in to Unbounce and navigate to the client you would like to apply the filters to
  2. Open the Settings for the client
  3. Click on IP Filters
  4. Click Add a new IP Filter
  5. Fill in the form with the IP address you want filtered
  6. By default Unbounce auto-detects  your current IP address and fills it into the form.
  7. Click Create
  8. Repeat steps 4-6 for each IP address you want filtered

That's it! You're all set. Go ahead and visit one of your landing pages without fear of your visit adversely affecting your stats.

Are Robots and Spiders Included in the Visitor Limit for My Subscription?

No. We filter visits from known robots and spiders before they're counted in your page's statistics. Browsers, spiders, and robots identify themselves to web servers with what's known as a "user agent" name. We remove any visits where the user agent name contains "bot", "crawl", "index", "seek", "spider", "slurp", or "search", which accounts for all the popular robots, such as Google, Microsoft and Yahoo, and most of the less popular ones as well.

Will Unbounce count conversions even if a visitor hasn't converted via my Unbounce page?

No, we'll only count visitors to your confirmation page that have our tracking cookie.

Capturing Referrer Data in Your Lead-Gen Form

A quick and easy way to capture basic referral information (the URL that referred the visitor) is to use a bit of javascript and look for the 'document.referrer' value. There's no 100% guarantee with this, but it's a good way to capture most referrers and see where they're coming from and what they may have searched for to get there. Here's how to set this up:

  1. Add a new "hidden form field" in your form called "referrer"
  2. Add the following script into your "Javascripts" section in the bottom left of the editor and set the Placement to "Head":

That's it! You should start to see "referrer" showing up in your leads data and your email notifications.


Lead: someone who has shown interest in your business by providing their email or other contact information. Gets counted every time someone submits their information.


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