Working with Landing Pages

So you've created your Unbounce account. Congrats! Now you'll be eager to jump into the page builder and start creating your first landing page.

Before you begin, you can ensure you're using an Unbounce-compatible browser to create your landing page by hopping over to Supported Browsers for Building/Viewing Your Content.

The Unbounce app has a wide variety of custom, mobile responsive templates for you to choose from.

In case you're looking for even more variety, you can always browse the wide selection of Unbounce templates in Themeforest. At Themeforest, you can buy and sell HTML templates as well as themes for popular CMS products like WordPress, Joomla and Drupal. Items are priced on the complexity, quality, and use of the file; the total price also includes a Buyer Fee. The site is home to a bustling community of web designers and developers and is the biggest marketplace of its kind.

Once you've scouted out the perfect template (either from Themeforest or another source), there's just a few steps to complete in order to upload the template to Unbounce. By following these steps you'll be able to transfer your template over to Unbounce so you can get cracking!

This article will help you out with:

  • Applying native and third party templates for landing page design
  • Identifying the best template for your use case
  • Creating a new landing page

Creating a New Landing Page From a Template

When you log into Unbounce, the first thing you'll see is your All Pages screen.

  1. Click the Create New Page button on the left and you'll be taken to the Create a New Page Screen
  2. Select a template from our assortment of lead gen, click-through, ebook, product launch pages and more. You can also Start with a Blank Page. Double click a template to take a closer look at it. 
  3. Name your page to suit your campaign
  4. Click Start with this Template which will bring you to the Unbounce Landing Page Builder

Looking to duplicate an entire existing page (including all variants)? We can help with that too! Simply scroll down this article using the table of contents on the right.

Buying a Template from Themeforest

Through your Themeforest account, you'll find loads of Unbounce themes and templates that can be uploaded to your account, so your style choices are never limited.

You'll need to set up an account with Themeforest to get started. Once you've registered, navigate to the Unbounce section (Marketing > Unbounce) to check out the available Unbounce templates.

Click through to preview any templates you like. You'll find screenshots, a live preview, and further information about the template.

Once you've decided on a template, click the Purchase button on the upper right and you can pay from either preloaded credit, or instant purchase.

*A regular license on Themeforest allows you to use the template for multiple landing pages under the same domain.

Uploading a Template/Page into Unbounce

Once you've scouted out the perfect template, (either from Themeforest or another source), there's just a few steps to complete in order to upload the template to Unbounce. By following these steps you'll be able to transfer your template over to Unbounce so you can get cracking!

(You'll need to repeat the upload process for each .unbounce file if you've purchased bundled templates.)

If you've received an Unbounce page (or template) from someone (or from ThemeForest, or one of our ebooks) you can upload it from your All Pages screen.

NOTE: You can only upload ".unbounce" files into Unbounce.

Your pages need to be assembled in the Unbounce editor which means that externally designed HTML pages or Photoshop (PSD) files cannot be imported.  However, if you have a PSD for your page, it can be sliced and its individual components can be uploaded then assembled in Unbounce.  

  1. Click Upload an Unbounce Page in the upper right:
  2. Click Choose File.

  3. Select the .unbounce file from your computer:upload3.png
  4. Click Upload (you'll see the progress of your file as it uploads):upload4.png

  5. Wait a couple of minutes while we unpack your file and add it to your account:

6. We'll let you know by email as soon as your new page is ready to use.

You can now edit and duplicate the page(s) just like any other Unbounce page(s)!

Duplicating an Existing Page

You can duplicate any of your Unbounce pages at any time. To do this, access the Pages tab which will display a list of your Unbounce pages. Then access the gear menu of the page you want to duplicate and select Duplicate Page.

Select the Page Variants and features that you would like to duplicate using the checkboxes in the 'Duplicate' dialog window. Click 'Duplicate Page' and the new page will appear in the Pages tab along with all your other pages.

Once the new page has been created it is completely independent from the original and can be edited and modified just any other Unbounce page.

Retrieving a Deleted Page

Need to retrieve a deleted page? No problemo. Contact our friendly, neighbourhood Support team at 1 888 515-9161 or and they'll be able to restore your page for you in a jiffy.

Protip: If you've deleted more than one page, and the one you'd like to retrieve isn't the most recently-deleted one, you can help our team find your page more quickly by providing the page name and/or a rough estimate of when the page was deleted, if you can!

Creating a New Page from a Variant

Looking to create a new page from a successful variant? You can do that!

Head to the Page Overview for the page where the variant lives and click the gear icon associated with the variant you want to copy.

Click "Create a New Page from Variant" and then choose which integrations you'd like to copy with it.

Once you click "Create Page" you'll be taken to the Page Overview for your new page. Finally, make any edits you'd like and Publish your brand new page!

Grouping Your Pages

Grouping your pages is an effective way to organize your account according to campaign, landing page type...or whatever you want! Groups of pages can be added under your main account, and within client accounts.

To add a new landing page group, click “+ New Group” on the left side of your All Pages Screen.

To add or remove a page to a group, select the gear menu on the page and click “Add to Groups”. Select or deselect the page groups as desired and follow the prompts to update your groups.

Performing Bulk Actions on Your Pages

The Bulk Actions feature can be found on your All Pages screen above your page list, and it allows you to perform any of the following 6 actions to several (up to 20) pages at once: 

To quickly select all pages shown on your screen, check the "Action" box.

  • Add Pages to Page Group"

    This adds the selected page(s) to your desired page group(s). If you have not yet created any page groups, you will first be prompted to create a new group.

  • Remove Pages from Page Group"

    This removes the selected page(s) from your desired page group(s).

  • "Copy Pages to a Client"

    This copies the selected page(s) to a different client. This won't remove the page from its previous client(s). You can copy your pages to more than one client, but this must be done individually for each client. The stats and leads from the original pages will not be copied, and the new pages will start off in an unpublished state.

  • "Publish Pages"

    This publishes your selected page(s). It may take a few moments to see your published changes reflected, so you may want to give it a moment and a few refreshes if you don't see your new content straight away.

  • "Unpublish Pages"

    This unpublishes your selected page(s). It may take a few moments for your page to unpublish, so you may want to grab a cup of tea and refresh a few times if you don't see a change right away.

  • "Delete Pages"

    This deletes your selected page(s). Accidentally delete a page? Check out Retrieving a Deleted Page.

Sorting and Filtering Your Pages

The Sort and Filter feature is a page management tool that allows you to organize how your landing pages display in the All Pages screen.

The Filter drop-down menu allows you to choose one of these landing pages types to display:

All | Published | Unpublished | Integration Errors | Mobile Responsive | Non-Mobile Responsive.

The Sort drop-down menu allows you to order your landing pages by:

Date Modified | Date Created | Page Name | URL Name.

The Arrow button allows you to display your landing pages in ascending or descending order according to the Sort option enabled.

Glossary Terms

Lead generation page: a landing page that contains a form. Its purpose is to attract potential customers to learn more about your product or service.

Click-through page: a landing page without a form. Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel.


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