Working with Landing Pages


Duplicating an Existing Page

You can duplicate any of your Unbounce pages at any time. To do this, access the Pages tab which will display a list of your Unbounce pages. Then access the gear menu of the page you want to duplicate and select Duplicate Page.

Select the Page Variants and features that you would like to duplicate using the checkboxes in the 'Duplicate' dialog window. Click 'Duplicate Page' and the new page will appear in the Pages tab along with all your other pages.

Once the new page has been created it is completely independent from the original and can be edited and modified just any other Unbounce page.

Retrieving a Deleted Page

Need to retrieve a deleted page? No problemo. Contact our friendly, neighbourhood Support team using the Help widget and they'll be able to restore your page for you in a jiffy.

Protip: If you've deleted more than one page, and the one you'd like to retrieve isn't the most recently-deleted one, you can help our team find your page more quickly by providing the page name and/or a rough estimate of when the page was deleted, if you can!

Customizing Your 404 Page

Nobody wants to land on a 404 page but hey, things happen!

Don't let the opportunity go to waste. You can still use your 404 page to connect with your customers and ideally, corral them back to where they need to be. The best 404 pages are customized and communicate clearly that a page won't be found, but maintain a friendly, helpful experience for the visitor (and often link back to an active page).

If you choose not to customize your 404 page, your customers will see the following generic 404 page if their browser requests a page that doesn't exist on the requested domain for your landing page:


Follow these steps to customize your 404 page:

You'll need a custom domain to create a custom 404 page. Once your custom domain is set up, creating a 404 page for your custom domain in Unbounce is a simple, 3-step process: 

  1. Create a new page in Unbounce that you'll use as your 404 page
  2. Save and publish your page
  3. Change the URL of the page to /404/

That's it. Now if anyone visits a URL for your custom domain that doesn't exist, they'll see your custom 404 page instead of the generic one. If you have multiple custom domains, repeat steps 1-3 for each domain.

If you have multiple custom domains, you'll need to create a 404 page for each domain. Also remember, Statistics are not recorder for custom 404 pages.

Adding a Custom Favicon to Your Landing Page

If you have an existing website that already has a favicon file (the logo that shows up in the browser's address bar, and next to the site's title when a user bookmarks it) then you might want to use it on your landing pages as well. Doing so is fairly straight forward:

  1. Find the location of your favicon.ico file. Usually it sits in the root directory of your website, so In our case it can be found at If you don't have one, you'll need to upload one to some of your own hosting (Unbounce does not currently support this).
  2. Open your Unbounce page in the editor and click on the "Javascripts" button in the lower left hand side of the editor.
  3. Add a new script and call it "favicon". Choose "Head" in the Placement dropdown menu and then paste in the following:

    <link rel="icon" type="image/x-icon" href="" />

    of course replacing the "" part with the URL of your own icon.
  4. That's it! Re-publish your page and your icon should be in the browser address bar.


Republishing From Within the Page Builder

If you are editing a page that has already been published, saving your changes will activate the re-publish button, so that you don't have to leave the builder to re-publish your page.

Republish_Button.pngKeep in mind that re-publishing from inside the page builder will also republish your page variants.

If you are editing a page that has never been published, you'll need to do so from the Page Overview so that you can set the URL, integrations and page traffic weight (if you are running an A/B test).

Grouping Your Pages

Grouping your pages is an effective way to organize your account according to campaign, landing page type...or whatever you want! Groups of pages can be added under your main account, and within client accounts.

To add a new landing page group, click “+ New Group” on the left side of your All Pages Screen.

To add or remove a page to a group, select the gear menu on the page and click “Add to Groups”. Select or deselect the page groups as desired and follow the prompts to update your groups.

Performing Bulk Actions on Your Pages

The Bulk Actions feature can be found on your All Pages screen above your page list, and it allows you to perform any of the following 6 actions to several (up to 20) pages at once: 

To quickly select all pages shown on your screen, check the "Action" box.

  • Add Pages to Page Group"

    This adds the selected page(s) to your desired page group(s). If you have not yet created any page groups, you will first be prompted to create a new group.

  • Remove Pages from Page Group"

    This removes the selected page(s) from your desired page group(s).

  • "Copy Pages to a Client"

    This copies the selected page(s) to a different client. This won't remove the page from its previous client(s). You can copy your pages to more than one client, but this must be done individually for each client. The stats and leads from the original pages will not be copied, and the new pages will start off in an unpublished state.

  • "Publish Pages"

    This publishes your selected page(s). It may take a few moments to see your published changes reflected, so you may want to give it a moment and a few refreshes if you don't see your new content straight away.

  • "Unpublish Pages"

    This unpublishes your selected page(s). It may take a few moments for your page to unpublish, so you may want to grab a cup of tea and refresh a few times if you don't see a change right away.

  • "Delete Pages"

    This deletes your selected page(s). Accidentally delete a page? Check out Retrieving a Deleted Page.

Sorting and Filtering Your Pages

The Sort and Filter feature is a page management tool that allows you to organize how your landing pages display in the All Pages screen.

The Filter drop-down menu allows you to choose one of these landing pages types to display:

All | Published | Unpublished | Integration Errors | Mobile Responsive | Non-Mobile Responsive.

The Sort drop-down menu allows you to order your landing pages by:

Date Modified | Date Created | Page Name | URL Name.

The Arrow button allows you to display your landing pages in ascending or descending order according to the Sort option enabled.

Downloading a Page

The download/upload page function in the page builder is useful for transferring landing pages between Unbounce accounts. Downloading and reuploading a page spares you the time and effort of recreating a landing page from scratch under another account. 

Please note that downloading and reuploading a page from one account to another will reset the statistics for that page and and its variants. Not to worry, you can keep all of your lead data by simply exporting the lead data to CSV format. For instructions on exporting your lead data, check out the link below:

How to export your lead data to CSV format

Follow these steps to download your page:


  1. Select "Download Page"
  2. Click the "Email Download Link" button in the "Download Page" dialog and we'll send you an email with the link when your file is ready to download

Once you've downloaded a page you can share it with another Unbounce user directly or head over to Themeforest and upload it for other users to purchase.


Unbounce Pages are downloaded in ".unbounce" format and can be shared only for use within Unbounce.

Glossary Terms

Lead generation page: a landing page that contains a form. Its purpose is to attract potential customers to learn more about your product or service.

Click-through page: a landing page without a form. Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel.

Download a page: enables you to download an entire page and all of its variants from one Unbounce account and upload it to another.


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