Setting Up a 'Naked' Domain in Unbounce



Form submissions on naked domains are not encrypted and Unbounce does not support workarounds.

Setting Up Your 'Naked' Domain

If you're using a root domain (a domain that normally starts with "www.") you might want to ensure visitors can reach your page without the "www." as well.

To do that you'll need to set up as follows:

  1. Ensure your CNAME is set up
  2. Create an A Record with your hosting provider for your naked domain (eg.
  3. Configure the A Record towards

Setting Up Your CNAME Record

It'll take a little while (up to 48 hours) for the change to propagate, but once it has the 'naked' domain will be directed to your "www." subdomain.


SSL certificates are applied to a subdomain (e.g., rather than a naked domain (e.g. If you set up a naked domain redirect, this means will redirect to, but will not redirect to

Why this Process is Important

We insist you create a CNAME record for your custom domain that points to instead of an A record that points to a particular server's IP address.  The reason we do this is that we continually upgrade our infrastructure, adding servers in multiple distributed locations to serve up pages faster world-wide, and if you pointed your custom domain at one particular IP address, your pages would break as we add servers. (And that would be bad.)

CNAMEs can take up to 48 hours to propagate. Once it's ready, you can ensure your pages are published where you want by making sure your domain is added to Unbounce and your landing pages are pointing to your custom domain.

Add Your Domain to Unbounce

Point Your Landing Pages to Your Custom Domain

If you've followed these steps and are still experiencing difficulties with your custom domain, take a screenshot of your current DNS setup and contact us using the Help button.


Back to: Publishing Your Landing Pages >>

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