Setting Up a 'Naked' Domain in Unbounce



Form submissions on naked domains are not encrypted and Unbounce does not support workarounds.

Setting Up Your "Naked" Domain

If you're using a root domain (a domain that normally starts with "www.") you might want to ensure visitors can reach your page without the "www." as well.

To do that you'll need to set up as follows:

  1. Ensure your CNAME is set up by following the CNAME setup instructions for your specific hosting provider.
  2. Create an A Record with your hosting provider for your naked domain (eg.
  3. Set your hostname to @.
  4. Configure the A Record towards
  5. CNAME records can take a few days to propagate, but once it’s propagated, your “naked” domain will be directed to your "www." subdomain.


SSL certificates are applied to a subdomain (e.g., rather than a naked domain (e.g. If you set up a naked domain redirect, this means will redirect to, but will not redirect to

Why this Process is Important 

Unbounce continually makes infrastructure upgrades, adding new servers in multiple distributed locations to ensure our pages load quickly worldwide. If you used an A record to point to a particular server’s IP address, your pages would cease to load properly as we add more servers. This is why we ask you to create a custom domain CNAME record instead, which should always point to


CNAME records can take a few days to propagate. Once it's ready, you can ensure your pages are published where you want by making sure your domain is added to Unbounce and your landing pages are pointing to your custom domain.

Further information: 

Connecting Your Domain to Unbounce

Change the URL of Your Landing Page in the Unbounce Builder 

If you've followed these steps and are still experiencing difficulties with your custom domain, take a screenshot of your current DNS setup and contact us using the Help widget in the bottom left corner of Unbounce.  

Back to: Publishing Your Landing Pages >>

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