Publishing Your 404 Page

Nobody wants to land on a 404 page but hey, things happen! Don't let the opportunity go to waste. You can still use your 404 page to connect with your customers and ideally, corral them back to where they need to be. The best 404 pages communicate clearly  that a page con't be found, but maintain a friendly, helpful experience for the visitor.

This article will help you out with:

  • Publishing a 404 page using your custom domain name
  • Customizing the look and feel of your 404 page in Unbounce

Using 404 Pages and How to Set Them Up for Your Custom Domain

A 404 or "not found" error is generated when a browser requests a page that doesn't exist on the requested domain.

By default, users are served a generic "not found" error page. Unbounce's generic 404 page looks like this:

404.png

Because your page visitors can reach a 404 page whenever they visit a URL that doesn't correspond with an existing page (most commonly when a page has been moved or deleted), many people opt to create a custom 404 page that gives a brief explanation that the requested page wasn't found and usually includes a link back to a different, active page, rather than simply displaying an application's generic one. 


Creating a Custom 404 Page in Unbounce

You'll need a custom domain to create a custom 404 page. Once your custom domain is set-up, creating a 404 page for your custom domain in Unbounce is a simple, 3-step process: 

  1. Create a new page in Unbounce that you'll use as your 404 page
  2. Save and publish your page
  3. Change the URL of the page to /404/

That's it. Now if anyone visits a URL for your custom domain that doesn't exist, they'll see your custom 404 page instead of the generic one. If you have multiple custom domains, repeat steps 1-3 for each domain.

If you have multiple custom domains, you'll need to create a 404 page for each domain. Also remember, Statistics are not recorder for custom 404 pages.


Glossary

404 Page: aka "not found" error. It's generated when a browser requests a page that doesn't exist on the requested domain

Custom 404 Page: should give a brief explanation that the requested page wasn't found and include a link back to a different, active page, rather than simply displaying an application's generic one.

 

Back to: Publishing Your Landing Pages >>

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