Getting Started With Landing Pages


Use the guide below as a checklist for creating your first landing page. This page will be your guide to help you make the best landing page for your campaign by referencing some articles within our documentation center.

Pro Tip:

Are you looking for a bit of beginner boost? Join our Master Unbounce seminar and get a walkthrough of all the Unbounce landing page essentials!

  • What is a Landing Page?

A landing page is a standalone page used in marketing - it's where a visitor 'lands' when they click one of the ads from your campaign.

Landing pages do not usually link to your homepage; their purpose is to encourage visitors to complete the desired action on your page, such as completing a form, clicking a button, or watching a video. This is known as a call to action.

There are two main types of landing pages:

  • Lead generation pages, which use a web form for data collection purposes.
  • Click-through pages, which use a single button to facilitate transactions.

Take a look at Unbounce's landing page introduction to learn more about landing pages and why they're great for your campaign.

  • Intro to the Unbounce Conversion Intelligence™ Platform

Before creating your landing pages, you'll want to familiarize yourself with the Unbounce Conversion Intelligence™ Platform. After signing up or logging in, this is where your journey with Unbounce begins.

See our documentation to learn more about the Unbounce Conversion Intelligence™ Platform anatomy.

  • Create Your Landing Page

Ready to begin working on your landing page? Follow along with the steps below to get started. 

You'll first start with one of our builders: Smart Builder or the Classic Builder

Smart Builder

Smart Builder pairs your marketing expertise with Unbounce Conversion Intelligence™ and AI insights (data pulled from 1.5 billion conversions) to help you launch higher-converting landing pages.

First, check to see if Smart Builder fits your current business need.

Then, get started and jump into the Smart Builder to create your first page. After you've made your first page, you can begin customizing your page: 

Classic Builder

The original Classic Builder helps you create & optimize landing pages with drag-and-drop controls and widgets, custom code, and pixel-perfect precision.

You can start with various templates or create a page from scratch. See creating your first page to learn more. 

Next, you'll want to dig into the Classic Builder Interface.

Then, you'll want to start working on page sections, images, and more! See the following videos and articles in our webinar to help you get started editing in the Classic Builder: Learning the Classic Builder.

Or, visit the following articles: 

Do you have all the elements on your page looking the way you want? Let's make sure that your high-level page information is set up correctly before publishing: Managing Your Page Properties.

  • Enable Mobile Content

Now that we have the desktop version of your page all set up, let's set up the mobile version of your page:

Smart Builder

Classic Builder

  • Add Your Domain

Purchasing your custom domain from a hosting provider then connecting that domain to your landing page is an excellent way of ensuring strong brand alignment, improved Google indexing, and better Google Ads compatibility.

Want more reasons why you should connect your domain to Unbounce? Check out our article explaining why you should connect your domain to Unbounce.

Have you purchased a domain and want help setting it up? There are a few ways to set up a domain in Unbounce; this article will explain some of your options: How Do I Add My Domain to Unbounce?

If you are connecting your domain via a CNAME record & subdomain, see Connecting your Domain in Unbounce for more in-depth step-by-step instructions. 

  • Set Up Your Integrations

Setting up integrations can help you save time and minimize repetitive tasks, allowing you to streamline your process. Unbounce offers a list of integration partners that can help you automate information like form submissions over to a CRM or third-party app.

Take a look at what our various integration partners can help you with. Or, head over to our documentation on setting up some integrations: Integrating with Unbounce.

  • Enable Smart Traffic or Conduct an A/B test

Are you on an Optimize plan or higher? Start seeing a lift in conversions by enabling Smart Traffic, our AI-powered optimization that automatically matches each visitor to the page where they're most likely to convert. 

See the following articles to learn more:  

Or, you can start conducting an A/B test.

In A/B testing, you create two variations of the same landing page for a campaign. During the test, you monitor to see which variant (landing page) gains the most conversions; this is a great way to optimize your landing page for your campaign.

Unbounce makes it easy for you to create page variants to assist with your A/B testing needs:

Are you looking for a more detailed introduction to the Unbounce Conversion Intelligence™ Platform? Watch our Master Unbounce in 30 Minutes video for a step-by-step guide to creating your landing page.