Getting Started With Landing Pages


Welcome to Unbounce! Use the guide below as a checklist on how to create your first landing page. This page will be your guide through using our documentation to help you make the best landing page for your campaign.


  • What is a Landing Page?

A landing page is a “standalone” page used for marketing--it’s where a visitor ‘lands’ when they click one of the ads for your campaign.

Landing pages don’t link to your homepage and are designed with a single objective known as a ‘call to action’.

There are 2 different types of landing pages:

  • Lead Generation pages use a web form for data collection purposes.
  • Click through pages use a single button to facilitate transactions.

Take a look at Unbounce’s landing page introduction to find out more about landing pages and why they’re great for your campaign.


  • Create Your Landing Page

Ready to begin your landing page? Follow along with the steps below to get started:

  1. You may want to familiarize yourself with the different tools and features of Unbounce: The Unbounce App Anatomy
  2. Let’s get started and jump into the Unbounce builder to create your first page: Creating Your First Page
  3. Now that you’ve created your first page, you’ll want to learn a little more about what you can do within the Unbounce Builder: Main Features of the Page Builder
  4. Are you creating a page from a blank template, or want to add more to an existing template? The first thing you’ll want to add is a page section: Adding and Editing Page Sections
  5. Now you can add all the other elements to your page to make it the perfect landing page for your campaign:
  6. Do you have all the elements on your page looking the way you want? Let’s make sure that your high level page information is set up correctly before publishing: Managing Your Page Properties


  • Enable Mobile Content

Now that we have the desktop version of your page all set up, let’s set up the mobile version of your page:

Are you a premium or enterprise user and want to take your mobile page to the next level? You may want to try making an AMP mobile page: Getting Started with AMP Pages


  • Add Your Own Domain

Purchasing your own custom domain at a hosting provider then connecting that domain to your landing page is a great way of ensuring strong brand alignment, improved Google indexing, and better GoogleAds compatibility.

Want more reasons why you should connect your domain to Unbounce? Check out our article: Why Should I Connect My Domain?

Have you purchased a domain and want help on setting it up on Unbounce? How Do I Add My Domain to Unbounce?


  • Set Up Your Integrations

Setting up integrations can help you save time and minimize repetitive tasks, allowing you to streamline your process. Unbounce has a long list of integration partners that can help you automate a huge variety of tasks.

Take a look at what our various integration partners can help you with, then head over to our documentation on how to set up some integrations to simplify your landing page actions: Integrating with Unbounce


  • Run an A/B Test

Your page is published and you’re starting to get those sweet conversions. You can take those conversions to the next level by conducting your own A/B test.

In A/B testing, you create two variations of the same landing page for a campaign and pit them against each other to see which one gains the most conversions. This is a great way to optimize your landing page for your campaign.

Unbounce makes it easy for you to create page variants to assist with your A/B testing needs:


Looking for a more detailed introduction? Watch our Master Unbounce in 30 Minutes video for a step by step guide to creating your landing page.


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