Ready to build your first landing page? This article will break down some design elements of what makes a great landing page, and how to get started building your first landing page in either Smart Builder or the Classic Builder.
What is a Landing Page?
A landing page is a standalone page used in marketing - it's where a visitor 'lands' when they click one of the ads from your campaign.
Landing pages do not usually link to your homepage; their purpose is to encourage visitors to complete the desired action on your page, such as completing a form, clicking a button, or watching a video. This is known as a call to action.
Take a look at our blog post to learn more about landing pages and why they're great for your campaign: What is a Landing Page?
Building Your First Page in Unbounce
Unbounce is one platform, but with two very powerful landing page builders: Smart Builder and Classic Builder.
Smart Builder pairs your marketing expertise with Unbounce Conversion Intelligence™ and AI insights (data pulled from 1.5 billion conversions) to help you launch higher-converting landing pages.
In contrast, the original Classic Builder helps you create & optimize landing pages with drag-and-drop controls and widgets, custom code, and pixel-perfect precision.
See this article to help you learn more about which builder to choose: Which Builder Should I Choose: Smart Builder or Classic Builder?
Best Practices for Building Landing Pages
Not sure how best to design a landing page? The Classic Builder and Smart Builder provide templates to help you get started. For more details, see these resources: