Building Your First Landing Page


Ready to build your first landing page? This article will break down some design elements of what makes a great landing page, and how to get started building your first landing page in either Smart Builder or the Classic Builder. 


What is a Landing Page?

A landing page is a standalone page used in marketing - it's where a visitor 'lands' when they click one of the ads from your campaign.

Landing pages do not usually link to your homepage; their purpose is to encourage visitors to complete the desired action on your page, such as completing a form, clicking a button, or watching a video. This is known as a call to action.

Take a look at our blog post to learn more about landing pages and why they're great for your campaign: What is a Landing Page?

Building Your First Page in Unbounce

Unbounce is one platform, but with two very powerful landing page builders: Smart Builder and Classic Builder. 

Smart Builder pairs your marketing expertise with Unbounce Conversion Intelligenceâ„¢ and AI insights (data pulled from 1.5 billion conversions) to help you launch higher-converting landing pages. 

In contrast, the original Classic Builder helps you create & optimize landing pages with drag-and-drop controls and widgets, custom code, and pixel-perfect precision.

See this article to help you learn more about which builder to choose: Which Builder Should I Choose: Smart Builder or Classic Builder? 

Best Practices for Building Landing Pages

Not sure how best to design a landing page? The Classic Builder and Smart Builder provide templates to help you get started. For more details, see these resources: