Building Your First Landing Page


Ready to build your first landing page? This article will break down some design elements of what landing page's consist of, and how to get started building your first landing page in either Smart Builder or the Classic Builder. 

What is a Landing Page?

A landing page is a standalone page used in marketing - it's where a visitor 'lands' when they click one of the ads from your campaign.

Landing pages do not usually link to your homepage; their purpose is to encourage visitors to complete the desired action on your page, such as completing a form, clicking a button, or watching a video. This is known as a call to action.

There are two main types of landing pages:

  • Lead generation pages, which use a web form for data collection purposes.
  • Click-through pages, which use a single button to facilitate transactions.

Take a look at our blog post to learn more about landing pages and why they're great for your campaign: What is a Landing Page?

Creating a Page in Smart Builder

Smart Builder pairs your marketing expertise with Unbounce Conversion Intelligence™ and AI insights (data pulled from 1.5 billion conversions) to help you launch higher-converting landing pages.

First, check to see if Smart Builder fits your current business needs. Our teams are working hard to iterate and improve Smart Builder frequently, so some features you require may not be available just yet. 

Next, See Creating a Page With Smart Builder (Beta) to create your first page, and learn about all of Smart Builder's handy Controls & Tools

After you've made your first page, you can begin customizing it. Take a look at the articles listed in this category to help you get started: Working in Smart Builder (Beta).

Creating a Page in the Classic Builder

The original Classic Builder helps you create & optimize landing pages with drag-and-drop controls and widgets, custom code, and pixel-perfect precision.

See Creating a Page With the Classic Builder to create your first page!

Next, you'll want to go over the layout of the Classic Builder so that you can familiarize yourself with its different features and page-building options.

Then, you'll want to start working on page sections, images, and more! See the following videos and articles in our webinar to help you get started editing in the Classic Builder: Learning the Classic Builder.

Or, visit the following category: Working in the Classic Unbounce Builder.

Best Practices for Building Landing Pages

Not sure how best to design a landing page? The Classic Builder and Smart Builder provide templates to help you get started. For more details, see these resources:   

Pre-Launch Checklists 

Have on hand the Smart Builder Pre-Launch Checklist or Classic Builder Pre-Launch Checklist.

These checklists will help you prioritize your needs before and after publishing your landing page. 

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