This article is about the Classic Builder. New Unbounce accounts use the AI Hybrid Builder. To get started, see Getting started with the AI Hybrid Builder.
Ready to build your first landing page? This article will break down some design elements of what makes a great landing page, and how to get started building your first landing page in the Builder.
What is a Landing Page?
A landing page is a standalone page used in marketing - it's where a visitor 'lands' when they click one of the ads from your campaign.
Landing pages do not usually link to your homepage; their purpose is to encourage visitors to complete the desired action on your page, such as completing a form, clicking a button, or watching a video. This is known as a call to action.
Take a look at our blog post to learn more about landing pages and why they're great for your campaign: What is a Landing Page?
Best Practices for Building Landing Pages
Not sure how best to design a landing page? The Classic Builder and Smart Builder provide templates to help you get started. For more details, see these resources: