Sending Leads to ActiveCampaign ('name' and 'email')


ActiveCampaign provides a straightforward integration with Unbounce that allows you to send leads captured with an Unbounce form to your ActiveCampaign list. This integration currently lets you capture name and email fields only.

What you will need:

  • An ActiveCampaign account
  • An Unbounce page with a form

Create a WebHook URL in ActiveCampaign

  1. Log in to your ActiveCampaign account.

  2. Select "Apps" in the bottom left corner.

  3. Scroll down, or search for "Unbounce" in the App list, and select the Unbounce App.

  4. Click "Map only the email address and name".
    • Note that to send more than the email address and name, you'll need to click "Map email, name, and additional fields" and follow ActiveCampaign's instructions for mapping email, name, and additional fields with Zapier. This first needs to be completed in your ActiveCampaign account. 
  5. Select the mailing list to which you want emails captured through your Unbounce form to be added.
  6. Copy the Unbounce Webhook URL that generates in the field below “Copy this URL and paste into Unbounce”, and continue to "Set up your WebHook in Unbounce" to set up your WebHook.

Set up your WebHook in Unbounce

  1. Back in your Unbounce account, navigate to the Page Overview screen for the page for which you would like leads forwarded to Active Campaign, and click "ActiveCampaign".

  2. Paste the Unbounce Webhook URL you copied in Create a WebHook URL in ActiveCampaign and click "Next".
  3. Click Configure Field Mapping if desired, and click "Done".
  4. You should now see a blue checkmark next to "ActiveCampaign" under "3rd Party Integrations" in your Page Overview screen to confirm that your Webhook has been correctly configured.

That's it, you're all set!

Once your WebHook is configured, you're ready to start posting your Unbounce leads to your ActiveCampaign list.

Further information can be found in the article below:

Unbounce Integration

Was this article helpful?
12 out of 14 found this helpful