When to use Google Auto-Tagging
Auto-tagging is only applicable when you use both Google Adwords and Google Analytics. Auto-tagging adds a tag that only Google Analytics can read.
Google auto-tagging is a great way to pass detailed information from Adwords into Analytics. This information is automatically added to Analytics and is available immediately. For more information on the benefits of Google Auto-Tagging, the type of information it provides, and how to set it up, please click here.
Please note that the tag Google adds to your URL is only readable by Google. This means that the data contained in the URL parameter is not passed to your Unbounce form.
When to use Manual Tagging
The most common use case for manual tagging is when you want to capture URL parameters in your Unbounce form. The information you can capture with manual tagging includes the following:
Manual tagging is necessary to track the source of your leads unless you're using auto-tagging. With manual tagging you have to manually tag each URL with the parameters you want to track, and this process has to be done within Google Adwords.
Can I use both Auto-Tagging and Manual Tagging?
Yes you can. However, we recommend that you choose one or the other. Due to the nature of the detailed information you receive with auto-tagging, you may see discrepancies in the information between auto and manual tagging.
URL parameter: a way to pass data in a a link to a web page.
Google Auto-tagging: only applicable when you use both Google AdWords and Google Analytics. Used to pass info from AdWords to Analytics.
Manual tagging: to capture URL parameters in your Unbounce form. It's necessary to track the source of your leads unless you're using auto-tagging.