Adding Google Ads Conversion Tracking to Your Page

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Google Ads conversion tracking allows you to track any conversions that happen when a user interacts with your ad. Once you’ve created your conversion action in Google Ads, you can begin adding the tracking scripts onto your landing page(s). 

The event snippet - paired with the global site tag - should only be added on the page following the conversion action. For example, this can be the built-in Form Confirmation Dialog, or a thank-you page that displays after a visitor submits a form. 

As a general guideline, the global site tag should be added on all pages. 


Configuring Google Ads Conversion Tracking on the Form Confirmation Dialog

  1. Open the landing page you'd like to enable with Google Ads conversion tracking.
  2. Navigate to the JavaScript widget at the bottom left-hand corner of the builder.
  3. Add the global site tag script on all the pages you’d like to track with back to Google Ads (start by following Google Ads' conversion tracking instructions).
  4. Once added, the global site tag will appear in the JavaScript widget as so:
    global-site-tag.png
  5. Add only the global site tag onto your main landing page. We'll add the event snippet later. 
  6. Click Done to save the script.
  7. Next, navigate to the Form Confirmation Dialog tab at the upper left section of the builder. 
  8. Click the Javascripts widget at the bottom left of the builder.
  9. Name your script and set the placement to Head.
  10. Paste in your global site tag script that includes the Google Ads event snippet.
    Form confirmation dialog (global site tag + event snippet):
    fcd-global-site-tag-event-snippet.png
  11. Click Done to save the script.
  12. Save and republish your page.

Or,

Configuring Google Ads Conversion Tracking on a Separate Thank-You Page

  1. Load your thank-you page in the Unbounce page builder.
  2. Click the Javascript widget at the bottom-left of the builder to add a script for this thank-you page.  
  3. Name your script and set the placement to Head. Paste in your global site tag that includes the Google Ads event snippet.
    Thank-you page (global site tag + event snippet)
    thank-you-page-ads-global-site-tag-event-snippet.png

  4. Click Done to save the script.
  5. Save and republish your page.

Working with Lightboxes

If you've set up your Unbounce form in a lightbox, be sure to add the global site tag to the Javascript widget of your Lightbox, as shown in the first part of Part 1 of this doc. To recap, follow these steps:

  1. Navigate to the Lightbox tab at the upper left section of the builder. 
  2. Click the Javascripts widget at the bottom left of the builder.
  3. Add the global site tag script only to your Lightbox with the form.
  4. Click Done to save the script.
  5. Proceed to add the global site tag + event snippet scripts on either the Form Confirmation Dialog, or a separate Thank-You page as demonstrated in Parts 1 & 2. of this doc. 

Ordering Your Google Ads Conversion Tracking Scripts

It's generally best practice to include all your Google Ads tracking scripts either fully in the builder using the Javascript widget (variant-level scripts) or globally using the Script Manager (domain-level scripts). Attempting to install either script in different places can cause tracking discrepancies.

For example, if the global site tag is installed in Script Manager, then so should the event tracking script. Read more about the importance of script ordering within our documentation: Does Order Matter When I'm Adding Custom Scripts to My Landing Page?

Configuring Google Ads conversion tracking on button-click

Setting up on-click conversion tracking in Unbounce requires some custom code. Please see this community article for more instructions on setting this up (if you notice some trouble viewing this link, please try in an incognito window).

Note:

  • Google Ads can take up to 24h to reflect a conversion.  If you test your page, you may have to wait up to 24h to confirm that the script is working correctly. The best way to confirm your Google Ads Conversion Tracking is working is to install Google's Tag Assistant browser extension.
  • Please keep in mind that due to differences in terminology and tracking methods between platforms, stats collected in different platforms may not match exactly.

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