Adding Google AdWords Conversion Tracking to Your Page

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In order for Google AdWords' conversion tracking to work, the tracking script must be placed on the final page of your funnel.  This is usually the thank-you page that displays after a visitor submits a form. In Unbounce you have the secondary option to use the built-in form confirmation dialogue instead of a separate thank-you page. 


To configure AdWords conversion tracking on a separate thank-you page:

  1. Access your Google AdWords account and click Tools then Conversions from the drop-down menu.
  2. Click the +Conversion button or choose an existing conversion and follow the steps to create then copy your tracking code (see Google AdWords' Set Up Instructions for more information).
  3. Load your page in the Unbounce page builder.
  4. Click the Javascripts tab at the bottom left of the editor toolbar to open the scripts dialog.  
  5. Name your script and set the placement to Before Body End Tag. Paste in your AdWords conversion tracking code.
  6. Save and republish your page.

Or

To configure AdWords conversion tracking on the form confirmation dialog:

  1. Access your Google AdWords account and click Tools then Conversions from the drop-down menu.
  2. Click the +Conversion button or choose an existing conversion and follow the steps to create then copy your tracking code (see Google AdWords' Set Up Instructions for more information).
  3. Load your page in the Unbounce page builder and click the Form Confirmation Dialog tab in the upper left to edit the form confirmation dialog page.
  4. Click the Javascripts tab at the bottom left of the editor toolbar to open the scripts dialog.  
  5. Name your script and set the placement to Before Body End Tag. Paste in your AdWords conversion tracking code.
  6. Save and republish your page.

Important: AdWords can take up to 24h to reflect a conversion.  If you test your page, you may have to wait up to 24h to confirm that the script is working correctly. Please keep in mind that due to differences in terminology and tracking methods between platforms, stats collected in different platforms may not match exactly.


Glossary

Google AdWords Conversion Tracking: placed on the final page of your funnel, normally your Thank You/Form Confirmation dialog page.

Google AdWords Conversion Tracking Placement: <Before Body End Tag>

Google AdWords: may take up to 24h to reflect a conversion and stats may not match exactly.


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