Adding Google Ads Conversion Tracking to Your Page

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Note:

AdWords is now Google Ads! The product experience will be updated to reflect Google's new branding as of July 24, 2018. For more information check out Google's announcement here.

In order for Google Ads conversion tracking to work, your global site tag with the Google Ads event snippet must be placed on the final page of your funnel. This is usually the thank-you page that displays after a visitor submits a form. In Unbounce you have the secondary option to use the built-in form confirmation dialogue instead of a separate thank-you page. 


Configuring Google Ads conversion tracking on a separate thank-you page

  1. Install the global site tag on your page by following the Google Ads conversion tracking instructions.
  2. Load your thank-you page in the Unbounce page builder.
  3. Click the Javascripts tab at the bottom left of the editor toolbar to open the scripts dialog.  
  4. Name your script and set the placement to Head. Paste in your global site tag that includes the Google Ads event snippet. 
  5. Save and republish your page.

Or

Configuring Google Ads conversion tracking on the form confirmation dialog

  1. Install the global site tag on your page by following the Google Ads conversion tracking instructions.
  2. Load your page in the Unbounce page builder and click the Form Confirmation Dialog tab in the upper left to edit the form confirmation dialog page.
  3. Click the Javascripts tab at the bottom left of the editor toolbar to open the scripts dialog.  
  4. Name your script and set the placement to Head. Paste in your global site tag that includes the Google Ads event snippet.
  5. Save and republish your page.

Configuring Google Ads conversion tracking on button-click

Setting up on click conversion tracking in Unbounce requires some custom code. Please see this community article for more instructions on how to set this up.

Note:

  • Google Ads can take up to 24h to reflect a conversion.  If you test your page, you may have to wait up to 24h to confirm that the script is working correctly. The best way to confirm your Google Ads Conversion Tracking is working is to install Google's Tag Assistant browser extension.
  • Please keep in mind that due to differences in terminology and tracking methods between platforms, stats collected in different platforms may not match exactly.

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