How Do I Use Google’s Dynamic Keyword Insertion?

Creating Dynamic URLs

Building Your URLs Manually 

You can use pass parameters (e.g., first_name) from an email or another landing page (or any other source, really) to your landing page using DTR.

Use the following format to make the URL that you'd like to link to:

[landing page URL]?[parameter]=[value]

For example, the URL for my Pura Vida page might be:

visit.puravida-retreat.com?destination=resort 

In this example, my landing page URL is "visit.puravida-retreat.com", my parameter is "destination", and I'd like the text to read "resort".

Note: As you can't have spaces in URLs, you can either use a dash "-" or a plus "+".


Glossary

Dynamic Text Replacement: lets you alter the text on your landing page based on external variables you can attach to the URL.

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