Integrating with the Facebook Pixel

"Wise people learn when they can. Fools learn when they must." – The Duke of Ellington.

A Facebook pixel is a small piece of javascript code that you can copy and paste into pages along your conversion funnel to track both page views and conversions.


Adding a Facebook Pixel

  1. Go to the Pixels section of Facebook Ads Manager and click "Set Up Pixel".

  2. Click "Copy and Paste the Code".

  3. Select the code to copy it to the clipboard.
  4. In the Builder, select the "Javascripts" tab to add a new javascript and paste the pixel code in the script field.
  5. Select "Head" for placement and click "Save Code".
  6. You're set! Your pixel will now track visits to every landing page where the pixel code exists.

Adding a Lead Conversion

A lead conversion tells Facebook that the loading of a certain page indicates a user expressing interest in your offering.

  1. Go to the Pixels section of Facebook Ads Manager and click "Set Up Pixel".

  2. Click "Copy and Paste the Code".

  3. Scroll down and click "Next".
  4. Switch to Basic", click "Lead", and select the code to copy it to the clipboard.
  5. In the Builder, select the "Javascripts" tab and select the javascript that contains the pixel code you inserted in "Adding a Facebook Pixel".
  6. Hit enter after "fbq('track', "PageView");" and paste the event code.
  7. Delete the two extra script tags and click "Save Code".

  8. Presto! Your pixel will now track conversions on every landing page where the pixel code exists. 

Glossary

Pixel: a small piece of javascript code that you can copy and paste into pages along your conversion funnel to track both page views and conversions

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