Getting Google Adwords Approval

I've been denied by Google Adwords! What happened?

Rest assured, Unbounce and Google AdWords play well together. If your ad has been disapproved, the best source of information is Google's AdWords Policy Center – but we've also included some of the most common causes here because we love you and want you to kick some AdWords butt.

Possible reasons for being disallowed by Google AdWords

1. Information harvesting

AdWords will disallow websites whose primary purpose is to capture personal information. The key words here are primary purpose. Do you have a legitimate website? Or is your entire website about capturing information? The former is great; the latter will get you into trouble.

As an example, a single page website whose only purpose is to capture personal information will likely be disallowed by Google.

However, a landing page with a lead capture form on the same domain as a full, transparent website with lots of information about you and how to contact you is a-okay.

Read more about information harvesting from Google »

2. Free gifts

Websites whose primary purpose is to offer free gifts or other incentives in exchange for personal information aren't allowed by Google. This is a type of information harvesting. Some free gift examples include prizes, offers, videos, eBooks, and quiz or survey results.

3. Page Security and SSL

If you're looking to collect personally identifiable sensitive information such as credit card numbers, bank account numbers, wire transfer numbers or national identity numbers (such as drivers licence, social security / social insurance, etc), you need to collect this on SSL. SSL is available on all Unbounce Pro99 accounts or higher. If you're looking to link from Unbounce to a payment gateway to collect payment information, this can easily be done. Here's an example with PayPal.

Securing Your Landing Page Domain with SSL

4. Destination URL match

If the website that you're advertising is using the domain "," then your ad's display URL must also contain "" Google will automatically disallow an ad whose display URL and destination URL are on different domains.

At Unbounce, we recommend you use a custom subdomain for your landing page URLs.

For example, if your display URL is '' your destination URL could be something like "".

*Note: Unbounce lets you publish pages to the '' domain. This domain will be disallowed by Google so make sure to publish your landing pages to your own domain before submitting an ad to Google.

Read more about destination URL from Google »

5. No privacy policy

If you're collecting personal information through a lead gen form, you must link to a privacy policy. Services like iubenda let you easily create and embed a privacy policy in minutes.

6. Use of re-directs

Don't try to get around step 4 with redirects! Google knows...

7. Nothing at the root of your domain/subdomain

When you set up your domain (or subdomain) with Unbounce, make sure you have a page present at the root of your domain/subdomain.  You might have any number of pages with paths like "" but it's important to have a page at "" so to stay on Google's good side. 

Okay, I've fixed the issues...I think! What now?

Submit your page to Google's re-submit tool. 

Best practices for being approved by Google

  • White hat is where it's at! Don't spam and don't create a business based on information harvesting.
  • Use your own domain with your landing pages. Here's how »
  • Have a privacy policy on your lead-generation landing pages.


Information harvesting: primary purpose of your website is to capture personal information.

Domain/subdomain: you need a page present at the root of your domain/subdomain, not just in subfolders.

Destination URL match: domain in display URL in ad should match domain in destination URL.

Privacy policy: must link to a privacy policy if you're collecting personal information.


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